Our 7 Tenets of Future Storyworlds. At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds: PERVASIVE – Available on any device, anywhere and at any time.
Blurs real world and fictional world. PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time. PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other. The full presentation focused on TV’s role in a much broader non-linear entertainment ecosystem with these seven tenets of future storyworlds applying equally well to any entertainment and news business. I'll Have What She's Having: Mapping social behaviour. Social at scale: five reasons brands fail. Recently there is a lot of talk about doing social at scale.
In fact, Sprinklr, the well-regarded social media management system, just asked me to join the esteemed Mitch Joel, Joe Jaffe, Chris Brogan, and Jason Falls in answering the question, “How does the enterprise do social at scale?” My first answer is they can’t. It’s not possible. Why? Because most enterprises aren’t social. But to get to scale — and by that I presume we mean extending social engagement and interaction across borders, divisions and product lines, effectively serving multiple communities in realtime, and harnessing social data to inform future programs and products — it might take more than Sprinklr’s very intelligent “Must Haves,” six suggestions for what enterprises need to be doing. Brands Start To Show Signs Of Social Media Fatigue. Social Media Success Is About Purpose (Not Technology) - Anthony J. Bradley and Mark P. McDonald.
By Anthony J.
Bradley and Mark P. McDonald | 2:57 PM November 1, 2011 In the real estate world, there is a saying: “The three considerations that most impact value are location, location, and location.” In the world of social media, they are purpose, purpose, and purpose. Nothing impacts the success of a social media effort more than the choice of its purpose. What is a good purpose for social media? If you’re like most executives (and you’re being honest), probably not. No wonder most organizations struggle with gaining tangible and significant business value from social media. That deficiency often leads to a worst practice we call “provide and pray.” The lesson? Facebook’s core purpose is for people to easily track what their friends are doing.
Yes, some social Web environments have strayed from their original purpose. Choosing the right purpose is difficult (much harder than providing the technology). Companies should look in before looking out. From where I sit it appears a great number of companies need to turn the spotlight on themselves for a true and honest evaluation of themselves before jumping into the social media pool or even AFTER they get their feet wet.
There's a famous quote that reads "Knowing others is wisdom, knowing yourself is enlightenment. " How I would translate this into the world of marketing and advertising is this... "Knowing others is wisdom... " - The "others" refers to your customers and prospects but especially your existing customers. It is your job to know them, to know as much as you can about them which theoretically will help you identify prospects who possess the same characteristics and demographic traits. So, yes it is quite wise Mr. "Knowing yourself is enlightenment... " - This is such a powerful statement, is it not? CMO/CEO: "Ah Bob, we need to be on Facebook and Twitter and let's start a blog too.
Bob: "You got it, we'll get started right away. " 5 Ways To Double Your Social Media Results. This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter, and an internet entrepreneur and investor.
Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? (Especially if you did nothing much different the day before.) A growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. These new tools are so effective, existing apps have begun taking notice and integrating them into their features. Here’s a quick run-down before we get into the details: Let’s start with one you can’t do without—the Buffer button. 1. If whatever app you’re using now doesn’t already have a buffer button (yet), simply add it to wherever you share from the most: Firefox, Chrome, Safari, Mobile and/or Twitter.com (and soon Facebook). 2. BlogGlue reviews new blog posts and creates related links to them on partner sites. 3. 4. 5. Marketing Takeaway: The Social Media Strategy Primer: Start at the Beginning. Part 1 of 3 Square one.
The basics. First step. When it comes to planning an effective social media presence, most minds drift to the tool box. Should we be on Facebook? These are all great questions.