Facebook posts via Hootsuite, TweetDeck are less engaging. Facebook Helps News Sites Like LATimes Clean Up Comments. For links posted to Facebook, comments lead to clickthroughs.
Limited use of sharing buttons shows people’s desire to share links privately. Despite the social sharing buttons ubiquitous on news stories and other Web pages, the dominant method of sharing is still the old-fashioned copy-and-paste of a page URL.
AddThis, which provides sharing tools embedded on 10 million websites, says between 70 and 95 percent of all link-sharing occurs by copying and pasting a URL, not by clicking a button on the page. In some cases this has the same effect, if someone copies and pastes a URL into Twitter instead of clicking the embedded tweet button. 10 Beautiful Social Media Infographics. How news orgs are reaching millions through Facebook’s new apps. It has been over two months since Facebook announced a new class of social news applications — ones that automatically share links to everything a person reads.
Now we are learning more about the readership, strategies and effects of these “open graph” or “frictionless sharing” apps. Here are the six big lessons so far. Big names are drawing big audiences. Facebook just released some early statistics: Yahoo News has 10 million open graph users, and its website referrals from Facebook increased 600 percent since launching the app.
The Washington Post has 3.5 million “monthly active users” of its Social Reader app. News is breaking through to young readers. Not all news orgs are choosing to live within Facebook’s walls. An interesting interview with SAP’s social media director. I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP.
SAP is the world’s largest provider of business software and the social media role is extremely complex. In addition to being a true B2B company, the many software users within these client companies act as consumers of the software and are essentially a B2C audience. Although a global powerhouse, more than two-thirds of SAP customers are classified as small businesses and midsize enterprises (fewer than 2,500 employees). If you want to see the social web serving communities in a powerful way, I’d encourage you to visit their site. COI - Social Media Guidance. The Best Government Social Media Guidelines So Far Come from New Zealand. 5 Ways Your Hospital will Benefit from Social Media Monitoring. Using a social media monitoring tool for healthcare.
Social Media Correctly Predicts Best Actor and Actress, Close on Best Picture. Last week our Oscars Infographic predicted the winners if social media had its say.
We compiled information based on the social conversations generated for the best actor, best actress, and best movie categories between the nominations on January 24, 2012 to the day we published on February 21, 2012. The infographic hit 5,200 views and successfully predicted the Best Actor and Best Actress, and had the Best Picture as #2 out of 10. Click to View Full Size With the awards handed out we took a look at the social data that surrounded the star-studded affair. The Birds Eye View. 10 Videos to Boost Your Social Media Know-How. I know how you feel.
You search the web for videos to serve as great presentation intros, answers to challenging questions or just something fun to share with coworkers. If You Shake These Trees, Blog Posts Will Fall Out. If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point.
You too will run dry if you don’t continually refill your reservoir of ideas. Great topics will come to you at the oddest times. Jot them down in your iPhone or on an index card. Then when you’re trying to hit a deadline, you can bring up your list and select what inspires you at the moment. But don’t wait for inspiration to strike. Here are a few ways to generate ideas on demand. Social Strategy Blog. 7 Tips for Succeeding as a Social Media Strategist.
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. 5 Tips for Creating More Efficient Social Media Processes. Creating, executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today's business world.
Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes. Here are five essential tips. 1. Utilize Your Existing Team. 4 Characteristics of a Winning Social Enterprise Strategy. Bill Kalma is VP of technical services at Model Metrics, an enterprise cloud computing services company.
He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization's social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas.
The value of the social enterprise is simple. The social enterprise is a strategy, not simply a single system or idea. Apps for Entrepreneurs. Government Digital Service. 25 Ordinary Citizens Write Iceland’s New Constitution With Help From Social Media. The newest government in the world was designed with help from comments on the internet. God help us all. After Iceland’s economic collapse in 2008, the island nation decided it was time to write a new constitution, this one not based on its parent country of Denmark but rather made from the original ideas of its citizens. Iceland’s small population of 320,000 elected 25 assembly members from 522 ordinary candidates (including lawyers, political science professors, journalists, and many other professions), who in turn opened their process up to the public in an unprecedented fashion.
The Constitutional Council was highly active on Twitter, Facebook, YouTube and Flickr, where they solicited comments and suggestions for the new government. On Friday July 29th, 2011, the Iceland parliament officially received the new constitution, comprised of 114 articles divided into 9 chapters.
The Conversation Prism by Brian Solis and JESS3. eGov specific. Network Specific Research. Socialgraphics Web Strategy by Jeremiah Owyang. Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with each other –and companies must change their own behaviors to reach them. Yet, to often, we hear of companies ‘fondling the hammer‘ where they have knee-jerk reactions to which ever technology emerges.
The problem with this strategy is that new technologies are emerging in rapid iterations due to low-cost of innovation.