Facebook posts via Hootsuite, TweetDeck are less engaging. Facebook Helps News Sites Like LATimes Clean Up Comments. For links posted to Facebook, comments lead to clickthroughs.
Limited use of sharing buttons shows people’s desire to share links privately. Despite the social sharing buttons ubiquitous on news stories and other Web pages, the dominant method of sharing is still the old-fashioned copy-and-paste of a page URL. AddThis, which provides sharing tools embedded on 10 million websites, says between 70 and 95 percent of all link-sharing occurs by copying and pasting a URL, not by clicking a button on the page. In some cases this has the same effect, if someone copies and pastes a URL into Twitter instead of clicking the embedded tweet button.
But the data also show the hidden but popular practice of sharing links privately with specific people over email or IM, said Greg Cypes, director of product for AddThis parent company Clearspring Technologies. “The desire for people to share one-to-one or one-to-few … is much much greater than we originally expected it to be,” Cypes said. Not everyone wants to broadcast every link to their entire network via a Facebook wall post or a tweet.
Tags: Online traffic and metrics, Social media. 10 Beautiful Social Media Infographics. This series is supported by Ben & Jerry's Joe, Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here. Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format. With social media growing at an ever increasing pace, there is now a wealth of data about how people interacting with one another on the web. Naturally, infographics have proven an excellent aid in expressing high volumes of social web information in a clear, visually appealing manner. Here are 10 infographics that prove as beautiful as they are interesting. 1. This is a global map of social web involvement which illustrates that hundreds of millions of web users are creating and sharing content every month.
Interestingly, it reveals that despite the Twitter hype, microblogging is still not a mass social activity and is nowhere near the size and scale of blogging. 2. 3. 4. 5. 6. 7. 8. 9. 10. How news orgs are reaching millions through Facebook’s new apps. It has been over two months since Facebook announced a new class of social news applications — ones that automatically share links to everything a person reads. Now we are learning more about the readership, strategies and effects of these “open graph” or “frictionless sharing” apps. Here are the six big lessons so far. Big names are drawing big audiences. Facebook just released some early statistics: Yahoo News has 10 million open graph users, and its website referrals from Facebook increased 600 percent since launching the app. The Washington Post has 3.5 million “monthly active users” of its Social Reader app.
News is breaking through to young readers. Not all news orgs are choosing to live within Facebook’s walls. I urged news organizations to be cautious about giving up sovereignty by embedding their content in Facebook, when they instead can simply have Facebook link to their news sites. Old news stories are getting new lives. Privacy and control remain tricky issues. An interesting interview with SAP’s social media director. I pleased to present today an interview with William Robb, Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role is extremely complex. In addition to being a true B2B company, the many software users within these client companies act as consumers of the software and are essentially a B2C audience.
Although a global powerhouse, more than two-thirds of SAP customers are classified as small businesses and midsize enterprises (fewer than 2,500 employees). If you want to see the social web serving communities in a powerful way, I’d encourage you to visit their site. In my recent corporate blogging webinar, I cited SAP as best practice and the company is also a pioneer in user-driven training and support videos and the establishment of diverse and vibrant user communities. Here’s Bill: Bill, you hold a premier social media marketing position with one of the world’s largest companies. COI - Social Media Guidance. The Best Government Social Media Guidelines So Far Come from New Zealand. I just browsed through two documents that were published by the New Zealand government: Social Media in Government: High Level Guidance, targeted to organizations that “are trying to decide if they should use social media in a communications, community engagement, or a policy consultation context”; andSocial Media in Government: Hand-On Toolbox, targeted to practitioners “who are setting up social media profiles and using the tools on a daily basis”.
As those who happen to read my posts on this topic probably know, I am always quite critical with governments as they come out with social media policies and guidelines that are full of good intention but usually fail to meet the intended goal of stimulating its use by erring too much on the side of risk management and institutional presence. These documents are different, almost a breath of fresh air. These are must-reads for any public sector organization that is struggling with social media. High-Level Guidance Hands-on Toolbox. 5 Ways Your Hospital will Benefit from Social Media Monitoring.
Using a social media monitoring tool for healthcare Establishing a social media presence has never been more important for the healthcare industry. With patients going online to discuss their health and research their every ailment, it is essential for healthcare organizations to have a plan in place for monitoring social media and discovering conversations surrounding your brand. If you’re still not convinced, here are five reasons to start listening to social media conversations as soon as possible. 1. Find Your Advocates Create connections with patients that have great stories to tell regarding your facilities. These are the people who will vocally celebrate your successes, refer others your way, and perhaps even defend you in the face of online criticism. 2.
Monitoring unveils what’s happening in the healthcare industry; and that includes your competition. 3. Being vigilante allows you to catch a potential crisis situation before it escalates beyond your control. 4. 5. Social Media Correctly Predicts Best Actor and Actress, Close on Best Picture. Last week our Oscars Infographic predicted the winners if social media had its say. We compiled information based on the social conversations generated for the best actor, best actress, and best movie categories between the nominations on January 24, 2012 to the day we published on February 21, 2012.
The infographic hit 5,200 views and successfully predicted the Best Actor and Best Actress, and had the Best Picture as #2 out of 10. Click to View Full Size With the awards handed out we took a look at the social data that surrounded the star-studded affair. The Birds Eye View The 84thAcademy Awards generated just shy of three million social media mentions with 98% of those on Twitter. Does Billy Crystal still shine? After Eddie Murphy pulled out of hosting the Oscars, the Academy pressed Billy Crystal back into service. Crystal generated more social mentions than the winning actors and actresses.
And the winner is… The highlight of the night is always the best actor and actress awards. 10 Videos to Boost Your Social Media Know-How. I know how you feel. You search the web for videos to serve as great presentation intros, answers to challenging questions or just something fun to share with coworkers. And while it’s meaningful research, it’s a time suck. So here are 10 social media videos that are short, simple and can give your presentation, challenge or email blast that added punch. Gary Vaynerchuck: On Demonstrating Social Media ROI Setting the record straight, Gary gives some quick advice on social media ROI for businesses. Better than TV with Marcel Lebrun Marcel argues that social media is changing communications as radically as television changed media.
Chris Brogan: Listening in Social Media Despite being recorded in 2008, Chris Brogan’s points remain true. King Brand Learns To Listen An animated tale of how active and engaged listening will help you have a successful brand and community (and make you crave marshmallows). Frank Eliason: Social Media ROI Ann Handley on Social Media ROI Mitch Joel Keynote at Social 2011. If You Shake These Trees, Blog Posts Will Fall Out. If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point. You too will run dry if you don’t continually refill your reservoir of ideas.
Great topics will come to you at the oddest times. Jot them down in your iPhone or on an index card. Then when you’re trying to hit a deadline, you can bring up your list and select what inspires you at the moment. But don’t wait for inspiration to strike. Here are a few ways to generate ideas on demand. Spy On Your Community What are people in your industry arguing about? Answer Customer Questions The easiest blog post ideas arise out of questions your customers (and leads) are asking you. Check Your Sent Folder You’re writing hundreds of words of content every day: in your email program. Conduct an Interview There are smart people all around you. Sponge Up Events When you’re at an industry event, you’re surrounded by content ideas. Attend to Your Own Experiences. Social Strategy Blog.
7 Tips for Succeeding as a Social Media Strategist. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs. Enter the social media strategist. Jeremiah Owyang, an industry analyst at Altimeter Group, a digital strategy consulting firm, recently spoke at the Word of Mouth Marketing Association Summit about the career path of the corporate social strategist, touching on current responsibilities and challenges, as well as the future of the role. 1.
Owyang pointed to a funny, but oh-so-true anecdote that happened while he was collecting research for this study. 2. 3. 4. 5. 6. 7. 5 Tips for Creating More Efficient Social Media Processes. Creating, executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today's business world.
Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes. Here are five essential tips. 1. Utilize Your Existing Team "Leverage your front-line workers who already support customers in different mediums like live chat, phone, and in person," says Owyang. Tread lightly when figuring out how to organize social media efforts, though. Walter suggests against "putting [social media practitioners] into a box with too many guidelines," and instead is all for "unleashing the employee potential and giving them some freedom to engage online. " 2. Walter says, "The biggest issue is the amount of time it takes to make a decision internally. 3. 4.
4 Characteristics of a Winning Social Enterprise Strategy. Bill Kalma is VP of technical services at Model Metrics, an enterprise cloud computing services company. He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization's social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas.
Businesses are extending this familiar model to establish a similar synergy between their employees, customers and business partners — thus, employing a new social enterprise. The value of the social enterprise is simple. 1. 2. 3. 4. Apps for Entrepreneurs. Government Digital Service. 25 Ordinary Citizens Write Iceland’s New Constitution With Help From Social Media. The newest government in the world was designed with help from comments on the internet. God help us all. After Iceland’s economic collapse in 2008, the island nation decided it was time to write a new constitution, this one not based on its parent country of Denmark but rather made from the original ideas of its citizens. Iceland’s small population of 320,000 elected 25 assembly members from 522 ordinary candidates (including lawyers, political science professors, journalists, and many other professions), who in turn opened their process up to the public in an unprecedented fashion.
The Constitutional Council was highly active on Twitter, Facebook, YouTube and Flickr, where they solicited comments and suggestions for the new government. On Friday July 29th, 2011, the Iceland parliament officially received the new constitution, comprised of 114 articles divided into 9 chapters. In many ways then, the new Iceland constitution was the first to ever be born completely in the public eye.
The Conversation Prism by Brian Solis and JESS3. eGov specific. Network Specific Research. Socialgraphics Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with each other –and companies must change their own behaviors to reach them. Yet, to often, we hear of companies ‘fondling the hammer‘ where they have knee-jerk reactions to which ever technology emerges. The problem with this strategy is that new technologies are emerging in rapid iterations due to low-cost of innovation.
As a result, focus on their behaviors, which we cover in detail in the Engagement Pyramid. We focus on disruptive technologies, and know we don’t have all the answers, so we want to work with the community. Above: Access the slides on slideshare (you can download them in PPT format) The Social Strategy Trilogy Now in Russian, thanks. Socialgraphics answers five key questions: