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Since Facebook's rise to prominence, social commentators have spilled much ink on how the new mode of communication will affect the quality of our interactions, as quantity naturally increases. The Los Angeles Times tells the Poynter Institute that in the case of reader-generated comments on their news stories, Facebook has actually enhanced the caliber of discussion and provided more effective referral traffic. The comments that follow news articles have long-been plagued by tangents, mean-spirited jabs, and foul language. Anyone who has worked in a digital newsroom can tell you that moderating these comments can be a daunting and time-consuming task.
Despite the social sharing buttons ubiquitous on news stories and other Web pages, the dominant method of sharing is still the old-fashioned copy-and-paste of a page URL. AddThis , which provides sharing tools embedded on 10 million websites, says between 70 and 95 percent of all link-sharing occurs by copying and pasting a URL, not by clicking a button on the page. In some cases this has the same effect, if someone copies and pastes a URL into Twitter instead of clicking the embedded tweet button. But the data also show the hidden but popular practice of sharing links privately with specific people over email or IM, said Greg Cypes, director of product for AddThis parent company Clearspring Technologies. “The desire for people to share one-to-one or one-to-few … is much much greater than we originally expected it to be,” Cypes said.
This series is supported by Ben & Jerry's Joe , Ben & Jerry's new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format.
It has been over two months since Facebook announced a new class of social news applications — ones that automatically share links to everything a person reads. Now we are learning more about the readership, strategies and effects of these “open graph” or “frictionless sharing” apps. Here are the six big lessons so far. Big names are drawing big audiences.
I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP . SAP is the world’s largest provider of business software and the social media role is extremely complex. In addition to being a true B2B company, the many software users within these client companies act as consumers of the software and are essentially a B2C audience. Although a global powerhouse, more than two-thirds of SAP customers are classified as small businesses and midsize enterprises (fewer than 2,500 employees). If you want to see the social web serving communities in a powerful way, I’d encourage you to visit their site . In my recent corporate blogging webinar , I cited SAP as best practice and the company is also a pioneer in user-driven training and support videos and the establishment of diverse and vibrant user communities .
I just browsed through two documents that were published by the New Zealand government: Social Media in Government: High Level Guidance , targeted to organizations that “ are trying to decide if they should use social media in a communications, community engagement, or a policy consultation context ”; and Social Media in Government: Hand-On Toolbox , targeted to practitioners “ who are setting up social media profiles and using the tools on a daily basis” . As those who happen to read my posts on this topic probably know, I am always quite critical with governments as they come out with social media policies and guidelines that are full of good intention but usually fail to meet the intended goal of stimulating its use by erring too much on the side of risk management and institutional presence. These documents are different, almost a breath of fresh air.
Using a social media monitoring tool for healthcare Establishing a social media presence has never been more important for the healthcare industry.
Last week our Oscars Infographic predicted the winners if social media had its say.
I know how you feel. You search the web for videos to serve as great presentation intros, answers to challenging questions or just something fun to share with coworkers. And while it’s meaningful research, it’s a time suck.
If your company’s blog has more than 5 posts — congratulations. 80% of corporate blogs are abandoned before that point . You too will run dry if you don’t continually refill your reservoir of ideas.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs.
Creating , executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today's business world. Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes. Here are five essential tips. 1.
Bill Kalma is VP of technical services at Model Metrics , an enterprise cloud computing services company. He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization's social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff , CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas.
The newest government in the world was designed with help from comments on the internet. God help us all. After Iceland’s economic collapse in 2008, the island nation decided it was time to write a new constitution, this one not based on its parent country of Denmark but rather made from the original ideas of its citizens. Iceland’s small population of 320,000 elected 25 assembly members from 522 ordinary candidates (including lawyers, political science professors, journalists, and many other professions), who in turn opened their process up to the public in an unprecedented fashion. The Constitutional Council was highly active on Twitter, Facebook , YouTube and Flickr, where they solicited comments and suggestions for the new government.
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Companies should have a ‘Customer Strategy’ not a ‘Twitter or Facebook Strategy’. To start, first understand your customers social behaviors, below are the slides and recorded webinar featured yesterday by Charlene Li and myself. We know that customers are adopting new technologies to communicate with each other –and companies must change their own behaviors to reach them. Yet, to often, we hear of companies ‘ fondling the hammer ‘ where they have knee-jerk reactions to which ever technology emerges.