Social Media
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Facebook posts via Hootsuite, TweetDeck are less engaging | Poynter.
10,000 Words Posting to your Facebook page via a third-party app like TweetDeck or Hootsuite may not be a good idea. A new study finds that these posts get about 70 percent fewer comments and likes per fan. The reason is that Facebook’s News Feed algorithm gives less weight to posts that come from apps, and multiple posts from the same app can be collapsed together. For the best results, use Facebook.com to post on your Facebook wall. || Related: 7 keys to maximum Facebook engagement ; post Facebook updates at noon ; less than 8 percent of fans see your posts .
Facebook Helps News Sites Like LATimes Clean Up Comments | Adweek
Since Facebook’s rise to prominence, social commentators have spilled much ink on how the new mode of communication will affect the quality of our interactions, as quantity naturally increases. The Los Angeles Times tells the Poynter Institute that in the case of reader-generated comments on their news stories, Facebook has actually enhanced the caliber of discussion and provided more effective referral traffic. The comments that follow news articles have long-been plagued by tangents, mean-spirited jabs, and foul language. Anyone who has worked in a digital newsroom can tell you that moderating these comments can be a daunting and time-consuming task.
EdgeRank Checker To increase the visibility of their posts in Facebook news feeds, journalists should focus on getting people to post comments, according to an analysis by EdgeRank Checker . Facebook uses an algorithm called EdgeRank to determine which posts from friends or brands to highlight for each user.
For links posted to Facebook, comments lead to clickthroughs | Poynter.
Case Studies
Despite the social sharing buttons ubiquitous on news stories and other Web pages, the dominant method of sharing is still the old-fashioned copy-and-paste of a page URL. AddThis , which provides sharing tools embedded on 10 million websites, says between 70 and 95 percent of all link-sharing occurs by copying and pasting a URL, not by clicking a button on the page. In some cases this has the same effect, if someone copies and pastes a URL into Twitter instead of clicking the embedded tweet button. But the data also show the hidden but popular practice of sharing links privately with specific people over email or IM, said Greg Cypes, director of product for AddThis parent company Clearspring Technologies. “The desire for people to share one-to-one or one-to-few … is much much greater than we originally expected it to be,” Cypes said.
Limited use of sharing buttons shows people’s desire to share links privately | Poynter.
This series is supported by Ben & Jerry’s Joe , Ben & Jerry’s new line-up of Fair Trade and frozen iced coffee drinks. Learn more about it here . Infographics help communicate information in a digestible manner as they creatively present data in an understandable and engaging format.
10 Beautiful Social Media Infographics
How news orgs are reaching millions through Facebook’s new apps | Poynter.
It has been over two months since Facebook announced a new class of social news applications — ones that automatically share links to everything a person reads. Now we are learning more about the readership, strategies and effects of these “open graph” or “frictionless sharing” apps. Here are the six big lessons so far. Big names are drawing big audiences.
An interesting interview with SAP’s social media director
I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP . SAP is the world’s largest provider of business software and the social media role is extremely complex. In addition to being a true B2B company, the many software users within these client companies act as consumers of the software and are essentially a B2C audience. Although a global powerhouse, more than two-thirds of SAP customers are classified as small businesses and midsize enterprises (fewer than 2,500 employees). If you want to see the social web serving communities in a powerful way, I’d encourage you to visit their site . In my recent corporate blogging webinar , I cited SAP as best practice and the company is also a pioneer in user-driven training and support videos and the establishment of diverse and vibrant user communities .
Digital technology has revolutionised the way in which people communicate and share information - at local, national and international levels. Civil servants need to understand these changes so that they can operate effectively in a dynamic media environment. This guidance features advice for press officers; marketers; internal communicators; and policy officials, as well as signposting where to go for expert advice on using social media in your work.
COI - Social Media Guidance
I just browsed through two documents that were published by the New Zealand government: As those who happen to read my posts on this topic probably know, I am always quite critical with governments as they come out with social media policies and guidelines that are full of good intention but usually fail to meet the intended goal of stimulating its use by erring too much on the side of risk management and institutional presence. These documents are different, almost a breath of fresh air. They provide very down-to.earth, actionable decision frameworks that give both communications professionals (i.e. those who are in the business of managing the official face of their agency on social media) and any other member of the staff, including managers, enough information to formulate their own decisions about whether and how to venture into social media.
The Best Government Social Media Guidelines So Far Come from New Zealand
7 Tips for Succeeding as a Social Media Strategist
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. The role of social media is expanding rapidly and many organizations of all types are trying to stay afloat amidst the changes. Meanwhile, a small group of innovators pulls the industry onward. In the past few years, the social media marketing role has become increasingly present, leading the way to more strategic social media programs.The Social Media for Business Leaders Series is supported by The Awareness Social Marketing Hub , the leading social media marketing software for marketers to publish, manage, measure and engage across the social web. Request a demo here . Creating , executing and evaluating a social media plan takes a healthy amount of time, money and talent — resources that are scarce in today’s business world. Mashable spoke with Altimeter Group Industry Analyst Jeremiah Owyang and Intel Social Media Strategist Ekaterina Walter to get their thoughts on how businesses can save time, money and other valuable resources by creating more efficient social media processes.
5 Tips for Creating More Efficient Social Media Processes
Bill Kalma is VP of technical services at Model Metrics, an enterprise cloud computing services company. He focuses on the effective scoping, management and delivery of CRM projects from a technical perspective. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause. However, in the past few years, Marc Benioff, CEO of Salesforce.com, has used the phrase to define organizations that are pioneering a new level of connectivity within the corporate world. Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas.
4 Characteristics of a Winning Social Enterprise Strategy
For most entrepreneurs and small businesses, the Federal government has useful programs and services, but it can be hard to identify, engage and navigate Federal websites. Often, small businesses do not know that the Federal government already offers a program that they would find useful. Entrepreneurs and small businesses need better tools to navigate the Federal government’s vast resources – including programs, services, and procurement opportunities. The goal of the Apps for Entrepreneurs is to give small businesses and entrepreneurs those better tools through this challenge format.
Apps for Entrepreneurs
Government Digital Service
Fresh out of a roundtable discussion on the Open Standards: Open Opportunities consultation, Linda Humphries discusses whether open can really mean closed. Last week, Don Thibeau, Chairman and Director at large of Open Identity Exchange (OIX) , and Executive Director of The OpenID Foundation paid a visit to the UK. Recognising common issues around fraud and identity, he discussed the need for a ‘team of rivals’ to come together to resolve these issues.25 Ordinary Citizens Write Iceland’s New Constitution With Help From Social Media | Singularity Hub
The Constitutional Council handed the proposed draft to the Parliament last week, but it's too soon to know if social media was the right answer for this challenge. Yet the enthusiasm from the public hasn’t exactly been stellar (maybe they didn’t like the singing?). Despite the historic nature of the constitutional elections, little more than a third of Iceland actually voted (83,531 or 35.95% of the ~230,000 eligible voters). That election, by the way, was deemed invalid by the Supreme Court of the nation due to problems with voter privacy, and the parliament had to eventually appoint the same elected candidates to the Constitutional Council in order to get things rolling. It’s unclear how that debacle tainted the opinion of the council in the eyes of the Icelandic public.Contingency Plan
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