3D Printing to solve a problem // How-To. First In, First Out. Are early adopters the key to marketing success? Or do they just distract us from the customers that really matter? That's what we consider in this thought-provoking article. It's tempting to focus on early adopters because they often provide free publicity and buzz, but the company that ignores first droppers - those that make the decision to move on from a product - loses an important source of valuable consumer information and feedback. Written by Cyrus Shahrad Published January 2012 Topics Consumer Electronics Stay on top of the latest and greatest Subscribe In September 2007, Apple dropped the US price of its new 8GB iPhone from $599 to $399.
Jobs was nodding to what many call the ‘early adopter tax’ – the idea that those who buy into recently launched technologies run the risk of feeling cheated when prices drop, as they usually do. Nor is the early adopter purely a product of the digital age. “The majority of Facebook and Twitter audiences are over 40-years-old,” says Gerzema. Traction Tribe Early adopters don't exist - Traction Tribe Guest Post. Traction Tribe Early adopters don't exist - Traction Tribe Guest Post. Who are Early Adopters? | Farnaz Global. Early adopters are defined as the first consumers who use or buy a product…. those who absolutely must have the latest product, technology, look and lifestyle. They take their self-appointed roles in society very seriously, and express their opinions about brands and products through blogs and social media. They are opinion leaders in a society.
Approval from early adopters can help a product or service gain traction and find success in the mainstream. This group can be identified by their social status, better education, and higher income. Companies heavily focused on new innovation should take early adopters very seriously. Early adopters get information and have influence, but only about technologies they find useful and not just any shiny new thing. Early Adopters use technology for convenience. What defines an Early Adopter? Risk takers – the desire for novelty, to be first with the newest versus the safety of choosing products based on market history. Who are early adopters? Who are Early Adopters? | Farnaz Global.