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Twitter on TV: A Producer's Guide Here's a compendium of best practices for engaging and growing your audience on Twitter using the power of the TV screen . A simple integration can drive two to ten times more Tweets from your audience while your show airs. Read more → Tweeting for TV
Twitter Media
Yesterday, Twitter's director of media partnerships Chloe Sladden talked at MIPTV about . Today, a startup called Starling has unveiled a new service that aims to build on that. Starling is described as a social TV platform built around the notion of 'co-viewing' - people gathering online to chat about what they're watching with their friends and other fans of the shows. Right now, much of that activity is happening on Twitter, but Starling's aim is to help people make sense of it.

