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I recently heard Google’s Charles Warren tell a story about Irish Spring, a deodorant soap launched by Colgate Palmolive in 1972. With its double green stripe and two deodorants, it took the market by storm, instantly becoming a billion dollar brand and stunning Proctor and Gamble, which was used to dominating the category.
Clockwise from top left: digital code for music; NY Times Editor Jennifer Preston; with the exceptional Cindy Gallop; Austin at night I’m back today from five days at SxSWi. Unlike the crowd that hangs in the blogger lounge, anxious to peck out a news story about whatever new product or feature or booked gets launched in Austin, I’m usually way to busy to do much more than check-in, post a few updates or share some Instagrams.
Contemplating the extraordinary wealth of ideas and inspiration coming out of this year’s South by South West Interactive, it struck me that while they initially seemed disparate (visualizing music libraries, social media and revolution, the path to better crowdsourcing), many of the panels and ideas that excited me most had certain key themes in common. Fundamentally, they all addressed the emerging challenge of our time-how to successfully navigate the age of abundance-an age where there is more information, more content and more connectivity that we could possibly have imagined even a decade ago. The power of conversation
Editor’s note: This story is a collaborative effort of CNN and hundreds of iReporters who are taking part in the events of SXSW in Austin, Texas, this week.
Editor’s note: This story is a collaborative effort of CNN and hundreds of iReporters who are taking part in the events of SXSW in Austin, Texas, this week.
In the next few weeks, I’ll be giving presentations that recap what happened this year at South by Southwest. I’ve asked my friends (and the awesome folks at SXSW) to help me gather links and ideas. Here’s what we’ve assembled so far: SXSW 2011 Mind Map .
by Maria Popova This year, we went to SXSW and decided to ask 8 of the most interesting people we know — including The New York Times’ David Carr , Behance founder Scott Belsky , and Fast Company’ s Alissa Walker — 5 questions about technology, innovation and the information economy. We photographed them with their answers and used projeqt , the wonderful storytelling platform we introduced a few months ago, to share their answers.
The first presentation I saw at Southby was probably my highlight: Saul Griffith , inventor extraordinaire, talking about his latest startup, Mekani Power, and then an assessment of his power usage and how the world needs to change to produce enough energy without emitting more CO2. His talk reminded me a lot of O'Reilly's much missed Emerging Technology conference , where I first saw Saul talk , with a good narrative explaining an interesting theory, backed up by real work.
Boulder Digital Works joined the hordes of nerds and hipsters at this year’s SxSW Interactive, and they left with some good memories. On their return to Boulder, they revisited their experiences in Austin and summarized them for all of you unable to attend this year. Here are some quick takeaways from the Interactive section of the conference.
Here's a summary of key insights from SXSW Interactive 2011.
I’ve just arrived home from South by Southwest Interactive. Warsaw seems even more gray and cold after spending 4 days in Austin, Texas…