You search? We find! The “Mobile Value Exchange” and why it works. [This piece was contributed to VentureBeat by Mihir Shah, CEO of mobile app company Tapjoy.]
We have reached a major tipping point in mobile marketing. And I’m not referring to reach, as massive as it already is in these early days. I’m referring to an advertising model – what I call the Mobile Value Exchange – that relegates traditional cost-per-impression models and display advertising to remnant fill. Jobs. Marsjobs. Berlinstartupmap.com - Berlin - all startups mapped + a complete startup event guide.