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Interesting articles. SXSW. Top 15 Most Popular Blogs. SXSW. App reviews and blogs. Mobile advertising platforms. Types of Ad Units and Campaigns. Writing Style. Best and most popular tech blogs. 5 SEO Trends Every Entrepreneur Needs to Know for 2014. "Is SEO dead?

5 SEO Trends Every Entrepreneur Needs to Know for 2014

" It's a common question within the online marketing world today. If you're an entrepreneur relying on a strong online presence to connect with customers, you're right to pay attention. It's undeniable that the SEO landscape is changing. For instance, Google is taking a hardline approach. Shady link-building tactics (think Rap Genius), poor quality content and bad design are just a few of the factors causing websites to get penalized. Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration. Recent Articles From Jayson DeMers 1. Related: Are You 'Layering' SEO? 2. 3. Related: How to Fix Your Website If You Violate Google's Quality Guidelines 4. 5. 25 Creative Ways to Promote Your App For Free. I've been meeting more and more app entrepreneurs who have made it in the app world without spending a penny on promoting their app.

25 Creative Ways to Promote Your App For Free

And I've known entrepreneurs who've earned more than a million dollars selling their app, largely promoting it for free. Some have made use of press publicity and some generated a lot of buzz on social media. While some manually recruited customers, others had tremendous customer referrals. How to Create Facebook Ads for Mobile Devices. How Much Does Facebook Advertising Cost? SEO: The Free Beginner’s Guide From Moz.

New to SEO?

SEO: The Free Beginner’s Guide From Moz

Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO. What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO isn't just about building search engine-friendly websites. This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site.

Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Facebook Sponsored Stories Ads Have 46% Higher CTR, 18% Lower Cost Per Fan Says TBG Digital Test. Facebook Ads API service provider TBG Digital has revealed that in a 10-day, 3-client, 2 billion impression test, Facebook’s new Sponsored Stories ad units received a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan than Facebook’s standard ad units.

The new ad unit has looked especially promising because it so tightly fits in with how people use Facebook. Brand positioning with examples. Designing a Brand Identity. One of the most interesting projects that a graphic designer can take on is designing a logo.

Designing a Brand Identity

It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo. Brand vs. USP vs. UVP - » Search Engine Optimization, Search Engine Marketing, Website Design, Social Media Marketing. You may be all about the next idea.

USP vs. UVP - » Search Engine Optimization, Search Engine Marketing, Website Design, Social Media Marketing

You’re consumed with the next widget, gizmo, or info product that will fly off the shelf. If so, good for you. I’m currently working with a few guys who have warehouses, far-east connections, and the ability to fabricate almost anything at ultra-low costs with surprisingly high levels of quality. We’re in the process of building online stores to sell products in certain niches. Some will be temporary, short-lived successes much like beanie babies, or, more recently, silly bands. However, this might not be you. Unique Selling Proposition (USP) Definition. Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.

Unique Selling Proposition (USP) Definition

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads. Facebook is testing and will soon launch Facebook Exchange, a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook.

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads

This retargeting option could be a huge money maker for Facebook as it will allow for more relevant direct advertising. For example a travel site could serve ads about a flight to Hawaii to someone who almost bought a flight on their site. Advertisers might pay big premiums for highly-accurate targeting. Users will be able to opt out of Facebook Exchange via third-party demand-side platforms, but they can’t opt out of the program completely from within the social network. The demand-side platforms currently testing Facebook Exchange, or FBX as some Facebook employees are calling it internally, are: TellApart, Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll. 6 Steps to Creating a Cohesive Brand Identity. Just slapping your logo on your sites and printed matter is not enough.

6 Steps to Creating a Cohesive Brand Identity

If you want to build the kind of cohesive brand identity that sticks with customers and gives the impression of polished professionalism, you’ll go beyond the logo and look for all the ways you can add consistency to your visual branding. It might seem like a lot of little inconsequential details, but added together they add up to the kind of branding that inspires confidence in customers. 1. Use a consistent color palette. The Marketer’s Guide to Creating a Unique Value Proposition.

Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads. Facebook Exchange: A New Way For Advertisers To Target Specific Users With Real-Time Bid Ads. Five Impacts of Facebook's Open Graph on Marketers in 2013. The past decade has included a massive surge of improvements and advancements to the way consumers carry on their digital lives.

Five Impacts of Facebook's Open Graph on Marketers in 2013

Here we are in 2012, everyone is connected, and everyone is sharing more and more online every day. Facebook Marketing: 7 Ways to Market Your Business on Facebook. Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online.

Facebook Marketing: 7 Ways to Market Your Business on Facebook

Mobile Analytics. 3 Ways to Rank Higher in the Apple App Store. HTML5 Vs. Native Apps for Mobile. Local Storage. You are here: Home Dive Into HTML5 Diving In Persistent local storage is one of the areas where native client applications have held an advantage over web applications.

For native applications, the operating system typically provides an abstraction layer for storing and retrieving application-specific data like preferences or runtime state. These values may be stored in the registry, INI files, XML files, or some other place according to platform convention. If your native client application needs local storage beyond key/value pairs, you can embed your own database, invent your own file format, or any number of other solutions.