Heather Morgan
B2B Appointment Setting Done Right in Singapore. In Singapore, it is crucial for B2B companies to enhance their appointment setting efforts on top of improving their lead generation campaign. Consider the fact that most decision-makers in the island nation have sophisticated preferences as to the type of solutions they want to purchase. When done right, appointment setters are able to hit their prospects and position them for a meeting with sales reps. Here are some pointers to consider when speaking to a decision-maker, courtesy of QualityContactSolutions.com: The Right B2B Appointment Setting Target List B2B appointment setting is a tenuous balance between a numbers game and creating a work of art. A successful appointment setting program begins with developing the criteria for what types of businesses you want to target, what size of businesses you want to target and what level of decision-maker you want to target. A Compelling Offer Why would a business owner or manager want to accept the offer of an appointment?
Persistence. Top Reasons why Lead Nurturing is a Pretty Big Deal for Singaporean B2B Companies. For quite a while now, Singapore has seen positive developments in its already prosperous B2B sector. Aside from consumer-centric ecommerce platforms like YuuZoo, B2B superbrands such as SAP have managed to grow at par with global players. One reason is that Singaporean B2B enterprises emphasize the use of efficient lead generation techniques and technologies. Collectively, these companies know that modern buyers require progressive messaging over time. For a fact, a purchasing decision isn’t like a bean stalk that grows overnight (and without the application of some sort of special fertilizer!).
Actually, successful companies make a pretty big deal out of a B2B marketing tactic that works better than the hocus-pocus (and not to mention redundant) strategies we read online. It’s called lead nurturing, and the reason why Singaporean companies are using it can be deduced as follows: Better thought leadership Consistent gains Pinpoint ready buyers Last but not the least… Push for More Singaporean IT Appointments Using these Five Easy Tips. The pressing challenge for IT firms in the Singaporean market today is to find out the best approaches for getting high volumes of sales appointments. Actually, there’s not much science involved in it.
It only takes common sense as revealed by Strategic Sales and Marketing, Inc. this featured list: Be logical: Don’t just ask for the appointment without offering sound logic as to why you and the decision maker should meet. You don’t want meetings just for the sake of meeting, and neither does your prospect. If you want to take up an hour of the prospect’s time, there needs to be a compelling reason (for the prospect) to do so.
If you say, “I would like to set up a meeting so you can learn more about us,” there is not much of a reason there for the prospect to feel excited. Instead, it’s better to zero in on a problem that you can solve for the client.Be generous: On every appointment setting call, you need to put a carrot in front of your prospect. Why B2B Companies Should Prioritize Case Studies. A recent report has cited case studies as the most effective content format. Findings from the Content Marketing Benchmarking Report published in B2BMarketing.net reveal that 66 percent of B2B marketers from a sample of 122 say producing case studies are the most effective means of attracting their target audiences.
While 32 percent say that case studies are “quite effective,” the number presents no significant counterweight to the majority of B2B marketers that say they are “very effective,” implying that these content forms are highly reliable. And it’s easy to see why. An article from AndersPink.com summarizes the intrinsic value of case studies to companies in their B2B lead generation. Credibility The first thing a case study does is to establish your credibility. It provides evidence of how your product or service has been selected and used by real clients. Evidence Case studies provide evidence about the effectiveness of your product or solution.
Stories Guides and tips Unique content. Push for More Singaporean IT Appointments Using these Five Easy Tips. The Three-Step Guide to Better Customer Retention. Establishing long-term relationships with buyers is important. A loyal client base always comes in handy when you want to generate new and high quality B2B leads. Think of all the referrals you are able to earn!
This is why many companies in various industries would rather prioritize customer retention than to focus much of their efforts acquiring new leads. Consider the opportunities that existing clients can provide, that is if they stick to your brand for as long as they can. For Bunting CEO Stephen Tucker, B2B marketers will have to emphasize the need for personalization in their content strategies. Step1: Use data to segment your most valuable customers It is crucial to know your customers. After plugging in a personalization tool, a wealth of invaluable data will follow. Learn the Art of Customer Segmentation! Step2: Keep them engaged Keep in mind the objective of retention marketing – to keep your customers engaged and interested in your brand and products. Step3: Reward. Callbox Shares Lead Qualification Secrets in Singapore. In this presentation, we reveal how we generate highly qualified leads in Singapore through a set of lead qualification standards.
We would like to share Callbox Lead Qualification Secrets. By answering these frequently asked questions: What is a qualified Lead? Who qualifies the Lead? When should a QA qualify a Lead? What is a qualified Lead? A lead will be considered qualified if the campaign specifications were indicated or heard from the call. Who qualifies the Lead? The Quality Analyst (QA) is the subject-matter-expert who is responsible in evaluating the Leads based on the campaign specifications. When should a QA qualify a Lead? As soon as a Lead is submitted by the caller the Quality Analyst (QA) should approve it within the day. Where can you find qualified Leads? You can find the submitted leads in the QA Lead Editor Tool. How does a Quality Analyst qualify a Lead? Evaluating a Lead goes through a strict process.
See full article on The 4Ws & 1H of a Qualified Lead. The Parts of the Best Events Telemarketing Script in Singapore. “Dine and wine at Flavours 2016, an annual food and wine festival in Singapore held every 2nd weekend of May. Delight yourself with savory chows and exquisite drinks from around the world.” Interesting…are there parking fees? A flowery email invitation may easily capture a reader’s attention but may not answer some questions from the prospect. Get all the jobs done in just one call using the best event telemarketing script. See the parts of an event telemarketing script and suggested spiels: The Opening The Opening spiel is an identification of who you are, the company you represent and the purpose of the call. Normally, gatekeepers would answer the initial call so you have to keep a pleasant tone to get through. “Good morning / afternoon. Once you have reached the DM and have delivered the Opening spiel, you may proceed to the Body of the script and comprehensively explain the full event details.
Learn how to stand out in trade shows from thousands of IT and software companies in Singapore! The Makings of a Comprehensive B2B Telemarketing Team. What’s your B2B Client Retention Strategy? For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your clients are continuously happy with your products and services. But how would you know exactly what they feel? Some clients are not used to giving blunt feedback, and some would just terminate a contract without giving any reasons.
Actually, it’s always their prerogative to stay or leave. But it’s your job to know why. A good client retention strategy will keep your business alive. Many big enterprises have plummeted to failure because they failed to take care of their clients, both the loyal and most especially the unsatisfied ones. Consider these points in coming up with a client retention strategy: Source Determine Audience Segments. Start with broad categories such as customer, prospect, influencer, and channel/reseller. Segment and Clean Your Database Share Your Thoughts Customer service. B2B Lead Generation Company | Appointment Setting, Telemarketing. 3 Common B2B Appointment Setting Objections (and how to conquer them) An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software.
It’s almost impossible to come across a prospect that doesn’t have any objection, either real or made-up. Appointment setting companies encounter these objections everyday, as they carry out lead generation campaigns for their clients. How exactly are they able to overcome these hurdles in a consistent basis? First, let’s identify these common objections: #1: “We’re not interested.” #2: “We’re busy / Now’s not a good time / Just send us an email.” #3: “We’re already working with someone.” Sounds familiar? #1: “We’re not interested.” Most often than not, prospects say this because they don’t have a clear picture of what you’re supposed to offer to them.
. #2: “We’re busy / Now’s not a good time / Just send us an email.” This objection is a little tricky. . #3: “We’re already working with someone.” Smart Moves For Your B2B Appointment Setting Campaign. B2B Appointment Setting, Telemarketing, Face-to-Face Appointments | Callbox.