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How to do SEO for your Business in 2014 When it comes to SEO, it is Google’s playground and their rules. All the marketers need to plan and implement their strategies keeping in mind the ongoing trends in SEO world. Google has been active in this arena bringing in changes more frequently than ever. No Email Love? Revive your B2B Email Marketing Campaign Every day, billions of emails swim across the vast information highway right above our heads and inside the fiber-optic cables below the ground. For marketers, it’s a battlefield, and sometimes we tend to forget about the competition and become contented with mediocre emails. And then we wonder why we never get good responses from prospects. In order to gain attention, emails need to stand out from a barrage of other marketing mails.
Business tips When it comes to managing a business, it is crucial that you find more sales leads. After all, you need to make a profit. And what better way to do that than by conducting a B2B lead generation campaign, right? The Business Leads: Don’t believe these 6 Superstitions about B2B Lead Generation What’s even worse is that despite of the challenge to utilize every strategy conceivable, marketers seem to be bound by certain beliefs that, although technically illogical, constrain them from using the full potential of their marketing campaigns. A post from DuctTapeMarketing.com highlights these ‘superstitions’ and why you shouldn't fall for such tall tales. Here’s an excerpt from that post: 1. Never Schedule Emails on a Friday Did you send an email blast today?
Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. Software Company Favors Callbox Sales Leads Over Own Contact List The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Inside Sales Outsourcing Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Professional telemarketers and inside sales representatives allow outside salespeople to make best use of their time and do what they do best – meeting with sales qualified leads and closing sales transactions. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity
Blog Marketing Appointment Setting At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world.
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution The Client The Client is a well-known software manufacturer with 60 offices in 23 countries and a worldwide customer base of more than 100,000. Since its founding in 1987, it has developed, manufactured, and supported software products used by IT professionals for application management, database management, virtualization, cloud automation, and back-up and recovery solutions. In 2011, The Client was recognized as a leader in Gartner’s Magic Quadrant for Application Performance Monitoring.
B2B Telemarketing Tip: How to leave Effective Voicemail Messages There are only a few possible outcomes of a telemarketing call, and one of them is reaching a voicemail. It can still be turned into a positive result, though. A lot of calls within a normal 8-hour shift for telemarketers result in a voicemail. Think about how much opportunities are wasted if these voicemail messages are not done in a way that it can still lead to an initial conversation with a prospect and possibly scheduling an appointment with a sales executive. Financial Services Lead Generation and Appointment Setting Callbox deploys innovative telemarketing lead generation and appointment setting campaigns to generate warm financial service leads that translate into real business. By experience, we understand consumer trends in the financial industry which enables us to target relevant prospects and turn them into buying customers. Our lead generation and appointment setting services are designed to support and enhance operations for modern financial services institutions including banks, mortgage companies, credit grantors, and diverse merchant accounts.