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March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats. Here are four that happened in the last week or two and each brings its own lessons: Marilyn Hagerty's review of the local Olive Garden was a huge Twitter sensation, an easy target for ironists in search of something to snark about. The octogenarian (as much fun to type as it is to say) was fabulous in her refusal to take the bait, and this is a classic Internet meme, here today, gone tomorrow. One lesson: you can't count on media stories to pop, and when they do, they are not worth much to the media companies that publish them.
Seth's Blog
Sydney, AHRI, 27 March 2012 I spoke in Sydney on 27 March to members of the Australian Human Resources Institute. This is my first seminar in a long while exclusively devoted to "people issues." Hence you may find it of general interest—it's my "last word"—for now!—on this premier enterprise topic. (As I said to the group, this is very new material—by my definition of "new."

