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Ready to get out of the basement and into a real office? Before you strike out on your own and get locked into a lease, consider a coworking space. They’re more affordable, full of start-up geeks like you, and probably cooler than any office your start-up could afford.
As the year comes to a close, we’re wrapping up the GOOD Company Project’s nomination process and planning to unveil the final, 40-company list in the new year. Never fear, we’ll have more stories to come about the companies that populate the list and how they’re changing business for the better; we’re also looking forward to debuting the rest of our video series of company profiles. This week, we’re recognizing two very different companies who share a commitment to a great work culture. Wolff Olins A brand consulting firm based in New York, London, and Dubai, Wolf Olins has been a player in the corporate communications and strategy world since its founding in 1965, working on branding for everything from Apple to the 2012 London Olympics.
If you look carefully around the Union Square, Manhattan, location of newly launched coworking space Grind , there are references to the banalities of life as an office worker, unlamented artifacts of the corporation left behind. The glass walls of two conference rooms are covered in corporate speak--words and phrases like "incentivized," "loop me in," "above my pay grade," and "pain points," rendered in transparent type. The cheeky contempt for corporate culture isn’t just an ironic design touch, it’s part of the mandate of the new venture. “We want to encourage people to leave their jobs,” says Grind cofounder Ty Montague, “and we’ll give them what they need here.”
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Editor’s Note: Brenden Mulligan is an entrepreneur who created Onesheet , ArtistData , MorningPics , and PhotoPile .