The Cultivated Word : We turn passive viewers into engaged audiences. Red Ochre. 4 Creative Social Marketing Campaigns from Around the World. Leyl Master Black is a managing director at Sparkpr, one of the world's top independent PR agencies.
Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Social media marketing is a global phenomenon, but we don't always get to see the innovative work that's happening abroad. Social media campaigns from around the world will be honored today in San Francisco at the Bees Awards, the first international social media marketing awards program. The new program attracted entries from more than 21 countries, with more than a dozen countries represented among the finalists.