background preloader

Online Marketing

Facebook Twitter

10 free online marketing tools for every “hands-on” marketer. I find that on training courses, the tools I recommend to help marketers are always popular, especially the free tools...

10 free online marketing tools for every “hands-on” marketer

At a course I was asked for a list of “essential tools” for digital marketing, so here they are… 2016 update: I originally created this list in 2012 and thought it was due an update since the feed reader tools and keyword tools have changed. We aim to review and compare tools for managing different digital activities on Smart Insights, so we have many of these tools covered in other posts, so I’ll link to these where relevant. There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Download free resource – Essential Digital Marketing Tools 2016 To help highlight the range of great online marketing services available, this guide and the infographic accompanying it recommend the categories of tools you should consider and highlights the 150 most popular, most capable tools.

How To Write Like A Journalist To Be A Better Marketing Storyteller. Storytelling has become a buzzword in content marketing circles.

How To Write Like A Journalist To Be A Better Marketing Storyteller

That’s because smart marketers know customers connect with narratives that place them front and center, showing them how their life could be better using a product or service. Crafting compelling stories isn’t easy. This is especially true for marketers who don’t consider themselves writers by trade, but are required to write. Fortunately, effectively infusing storytelling into content marketing isn’t rocket science. The trick is to apply tried and true writing and storytelling techniques that journalists have relied on for decades. Whether you’re writing a blog post, email newsletter, social media campaign, or video script, many of the same principles for narrative structure work for marketing content too.

In this post, we’ll cover: 20 Ways to Use these 5 Top Online Marketing Tools. Are you familiar with the many online marketing tools that can help boost your business?

20 Ways to Use these 5 Top Online Marketing Tools

There are hundreds upon hundreds of tools to choose from. For example, here’s a list of 75 content marketing tools that you should absolutely review. But, here’s what you may not realize: there are many ways to use each tool. For this reason, it’s imperative that you spend the appropriate amount of time examining and experimenting with each one.

In this post, I’m going to discuss the finer details of five top online marketing tools. Remember, accessing an online marketing tool is just the start. 1. If you’re a fan of my blog, you know this is one tool I talk about, time after time. A Practical, No-Nonsense Guide to Earning Passive Income Online. 9 Simple Tips to Craft a Killer Call to Action Button. Do you have the best Call To Action Button possible on your website?

9 Simple Tips to Craft a Killer Call to Action Button

I mean, when people come to your website, you definitely want them to do something? Right? What Is Your Call To Action? Whether you want them to sign up for your mailing list or purchase a product but in order to do that you need to have an actionable call to action button in your website. A perfect Call To Action [CTA] button communicates with your visitors and encourages them to take the action immediately on your website. In spite of knowing that, many website owners are using effective CTAs to engage their ideal customers. A study by Small Biz Trend revealed that, 70% of small business B2B websites lack a call to action.

Believe it or not, crafting a call to action button that will compel your visitors to take the immediate action isn’t an easy task. Let’s get started! #1.

Website examples

E-commerce Trends for 2016. 10 Online Marketing Tools You Need When Starting a Business. Did you know there are approximately 28 million small businesses in the United States alone?

10 Online Marketing Tools You Need When Starting a Business

With a number like this, all small business owners are looking for a competitive advantage. Anything you can do to outperform your competition is something to consider. While there is no way of knowing what the future holds, one thing is for sure: you don’t want to be among the approximately 80% of businesses that fail within 18 months. So, what does this have to do with online marketing? It’s 2016 out there. In the past, I’ve discussed a variety of tools for specific areas of internet marketing.

In this post, I’m going to outline 10 online marketing tools that you need when starting a business. 1. Get this: email marketing technology is used by more than 80% of B2B and B2C companies. This isn’t something you should wait on. With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. 2. 3. 4. 5. 6. The perfect local SEO landing page. 18 Free Online Competitive research tools.

When you are thinking of building a new marketing strategy for your brand/product, one of the things you look at is how your competitor is faring in terms of content & execution.

18 Free Online Competitive research tools

It can always act as a source of inspiration or a new thought as to how you can improve your own services looking at your competitor’s execution. Competitive Data is the best source for your brand to modify your own plans rather than your assumptions. There are various tools (free/paid) which makes your life easier to spy on your competitors in the digital age. Here we look at some of the alternatives which you can try to stay one place ahead and strategize accordingly. SEO Competitive Tools Search Engine Traffic is one of the most sought after traffic sources for brands.

Open Site Explorer.