How to Create a Viral Content Site in WordPress - sourcewp. Viral content sites are extremely popular these days.
The term viral content generally means the kind of content which instantly becomes an online sensation because of its gripping content. Such sites, are great to get tons of traffic and make some serious money. With the rise of social networking sites, it has become even more easy to get traffic for such sites because of the tons of likes, shares and tweets it gets as soon as it is up on the web.
How to Create a Viral Content Site in WordPress - sourcewp. 10 common content marketing mistakes (and how to avoid them) "Behind every piece of bad content is an executive who asked for it.
" This tweet-worthy comment comes from Michael Brenner, CEO of Marketing Insider Group, a content marketing and development firm. Too often, when executives ask for marketing content, no clear vision exists for it, Brenner said during a session at the recent Marketing Nation Summit in Las Vegas. "What will be the business impact of the content requested? " he asked. "How will it be measured? " How to Create a Viral Content Site in WordPress - sourcewp. AdWords Labels: Usage for Keywords Now Available. AdWords recently announced full support for labels, available to all advertisers globally.
According to Google, AdWords labels are an effective way to organize objects in an account, like campaigns and keywords, into meaningful groupings so marketers can easily filter and report on the data that’s most relevant to their business. Now marketers can create, edit, or delete labels using the Labels tab under the Shared library in AdWords Editor. They can also assign or remove labels to and from campaigns, ad groups, keywords, and ads in their respective data views. Marketers can also filter views using labels as well as export and import any account changes related to labels. Ad Copy Tests For PPC Advertisers.
Pay Per Click (PPC) ad copy testing is a critical part of any thriving campaign.
Retailers should leverage product-level performance data to drive their strategy and construct highly efficient, constantly evolving campaign architectures that create a balance between maximizing order volume and profitability. Ultimately, PPC ad copy testing helps retailers raise their Quality Score – which can lead to better ad relevancy, improved click through rate (CTR) and more conversions. If retailers already know this, why do they hesitate to continue testing ad copy after their initial campaign set up? “A lot of retailers look at Return On Advertising Spend (ROAS), so they tend to focus on factors such as bid adjustments that are going to move the needle more aggressively rather than ad copy testing,” Kelly O’Connell, PPC Architect at CPC Strategy said. “If a retailer’s ad copy is doing fine, then their first thought is to adjust the bid on the keyword rather than the ad itself. The Six Stages of the Consumer Buying Process and How to Market to Them.
Far too often, retailers think that consumer buying is randomized.
That certain products appeal to certain customers and that a purchase either happens or it doesn’t. They approach product and service marketing in the same way, based on trial and error. Making Help Content Helpful. How many times have you looked for a solution to an application problem, only to find out later (after a call to support) that your answer was available online, but it was buried in the documentation site couched in terms you didn’t know you should use when searching?
In that moment, you find yourself thinking that there has to be a better way for companies to quickly and easily answer your questions about their products or solutions. The Ideal Learning Site I’ve spent my career in the field of Learning & Development, creating learning programs and technical documentation for both customer and employee audiences. Six years ago, I had the great fortune to work with a close friend to create a new customer-facing learning site for a leading software-as-a-service (SaaS) company.
We spent hours planning how we would design the site so it was easy for customers to easily find exactly what they needed. Recommended for YouWebcast: Neil Patel: 7 Key Growth Lessons in Advanced Customer Acquisition. The Only 5 Types of Content That Attracts High Paying Clients Quickly. Content is the lifeblood of your business.
If you want the right clients to find you, then stop running after them. Psychology of Referral (Part 3): Nudge Theory. Small nuances in language, tone and design have the power to drive big changes in human behaviour.
Our first two posts on the psychology of referral have undoubtedly taught us that brands that achieve success with referral campaigns realise this. They manage to successfully influence a customer’s behaviour via the subtle yet powerful art of suggestion. In this final instalment on the psychology of referral, we’re going to explore why this subtle art and science of influence is the most reliable referral conversion strategy there is. It comes down to understanding human behaviour.
Specifically, the way that unconscious, habitual thought-processes shape our decision-making; and how leveraging our understanding of this can allow us to “nudge” decisions into the desired direction for both our company and our customers. What Drives Word of Mouth? - Psychology of Referrals (Part 2) In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends.
Here we will dive into the specifics of how the “six weapons of influence” can be combined to drive success in referral marketing. Influence and persuasion We don’t often stop to think about it, but we’re all constantly making decisions based on incoming stimuli, and vice versa, our words and actions impact the behaviour of others. One of the most cited books on this subject is Robert Cialdini’s Influence: The Psychology of Persuasion. First published in 1984, Influence remains an essential item for every marketer’s reading list. In Influence, Cialdini boils down the key ingredients, and coins them: “weapons of influence”: Psychology of Referral: What Motivates Customers to Refer a Friend?
In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk.
The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. We look at: Why the decision to recommend is often driven by a desire for recognition and belonging, more than by the financial reward.Why building confidence in the social benefit of participating in a refer-a-friend programme is key.The questions in a customer’s head that you’ll need to answer to create a successful scheme. We were born to be social “More than features, more than benefits, we are driven to become a member in good standing of the tribe. Human beings are inherently social; a craving for social connection is hardwired into our psychology. But there’s a limit; if the the risk of not receiving a positive response to a social action feels higher than the potential reward, reluctance kicks in.
Do I trust this? Key takeaways. 21 Ways to Extend the Life of Your Content. Your greatest resource as a small business owner is your time — you need to invest it only in activities that pay off over the long term. So when it comes to content marketing, I’m always looking for evergreen campaigns that produce results for years, not seconds (the average attention span of humans is 8 seconds ).
Much has been published about the fleeting life of social media posts, and with platforms changing constantly, it begs the question: what am I getting for my time investment? Ultimately, I wanted to know this: what exactly is the lifespan of different content, and how can we extend it to be as long as possible? 1. The Big Winner: Blogging. Favorite Resources for Creating Great Content.
From building a solid content strategy and establishing a visual language to writing copy and designing infographics, content marketing is a complicated machine, whether you’re overseeing a huge team or you’re a department of one. If you feel like you’re swamped, that’s understandable. These 3 Metrics Will Tell You When It’s Time to Repurpose Your Content. Learning to repurpose content to create new materials is an excellent way to get the most out of every piece of content you produce.
That said, it’s not always possible to tell when you should be recycling older content. Luckily, there are some simple metrics that you can rely on to tell you when audiences are ready for more on a certain topic. Here are three metrics you should use to guide your content repurposing efforts: 1. Page Views. The Importance of Quality Content. Kipling may have said it best, “Words are of course the most powerful drug used by mankind.”
With this in mind, you can see how the content on your page is the living soul of your website. Your content is any text or words that are compiled on a web page with the accompanying graphics. The content you present to your readers can be the most powerful tool you have to build relationships with your current and potential customers. While the overall appearance and “feel” of a website is important, the content you include is crucial. 5 Content Marketing Tips on Social Media for Small Businesses. If you own or operate a business that is reliant on web traffic in order to drive sales, much of your marketing efforts should be focused on attracting visitors to your website and converting them from prospects to clients or customers.
One way to gain targeted web traffic through social media is to implement a content marketing strategy. Content Marketing is the process of creating and distributing relevant and valuable content to attract, acquire and engage your target audience. Let’s consider 5 Content Marketing tips to help your small businesses to build credibility, increase brand awareness, establish relationships and provide value to your target audience.
Keep social media posts “short and sweet” Social networks use algorithms to read and analyze every social media post. Recommended for YouWebcast: Neil Patel: 7 Key Growth Lessons in Advanced Customer Acquisition. 8 Content Tools. How to Tell Stories Your Readers Crave: Ideas from a Content Powerhouse. CCO - Chief Content Officer Magazine. Chief Content Officer (CCO) is the print and digital magazine offered by the Content Marketing Institute that is published every other month. CCO is the first globally-distributed magazine devoted to the fast-growing, evolving field of content marketing. It is written by, for, and about the most innovative, influential global content marketers.
The magazine showcases how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations. Content Marketing Institute Blog. Resources. Original Content Marketing Research. Since 2010, CMI has surveyed B2B, B2C, and nonprofit marketers to uncover insights such as: Your Guide to Creating and Sharing Content [Infographic] 54 Content Writing Examples, Tools, Tips, and Resources. The Secret to Content Marketing ROI. 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish.
Your CEO Needs These 4 Content Marketing Metrics. 31 Types of Content We Crave [Infographic] Your CEO Needs These 4 Content Marketing Metrics. Buyer Personas: 9 Essential Parts. Content Writers: 4 Big Problems to Fix. Top 5 Lead-Generating Ideas for Your Content Marketing. How to Create a Viral Content Site in WordPress - sourcewp. How To Marry Keywords & Compelling Content: In-Depth & Step By Step. 64 Tools to Improve Your Content Marketing Campaigns. I spend a large chunk of my time researching, creating and promoting content. As a result, I’ve found and used a load of tools and services to improve the results and streamline the processes involved. Being the generous bloke that I am, I’m going to share these with you! The list will be broken down into three sections: Idea generation and planningContent creationContent promotion I’m not affiliated with any of these tools, but I’ve used all of the tools listed at least once (so they have my seal of approval).
Idea Generation and Planning Tools Instant.ly - on-demand consumer insights from all over the world. Feedly - RSS reader for storing a feed of all the best blogs within your niche. Visual.ly - my favourite library of infographics. Consumer Barometer - a project created by Google that gives free consumer insights across a whole range of sectors. Trello - free project management suite that’s great for organising content from multiple authors. Worldometers - real time world statistics. Content Marketing Tips.