harben
Profiling the Value Retailers. 100 Reasons Why You Don't Get Your Best Ideas At Work. 7. You don't think of yourself as creative. 8. Boring meetings that put you in a bad mood. 9. You're not measured for the quantity or quality of ideas you generate. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. A big thank you to Jim Aubele, Fran Tyson-Marchino, Nirit Sharon, Cindy Pearce, Robert Fischaleck, Deborah Medenbach, Amy de Boinville, Glenna Dumay, Bert Dromedary, and Sally Kaiser for their contributions to this list.
Idea ChampionsA virtual way to get new ideas Our no BS creative thinking training PhotoPhotoPhotoPhotoIllustrationPhotoPhotoIllustrationPhotoPhotoCartoon. Brian Thomas Collins. Why Social Media Monitoring Tools Are About to Get Smarter. Jim Tobin is president of Ignite Social Media, where he works work with clients including Microsoft, Intel, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies. He is also author of the book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Over the last three years, social media marketers have gotten a lot more sophisticated about the programs they deploy and how they’re measured.
Platforms like Sysomos and Radian6 have become vital tools in understanding not only the social universe in which you operate, but how that universe responds to your brand. But for all of our success, we’re still largely entering strings of Boolean variables into a tool and waiting for matching results to roll in. Most tools have added sentiment processing, but that clearly has a long way to go. Beyond sentiment, however, how are these tools going to evolve to provide more insights? Cluster Analysis Shows Promise Depth vs. Pei Wei: Pei Wei's arrival in Chicago marks sign of the times in fast-casual dining - chicagotribune.com. August 18, 2010|By Emily Bryson York, Tribune reporter Chicago's North Side is getting a new takeout option with Pei Wei Asian Diner's opening next week.
But its arrival is a sign of the times for the restaurant industry, which is seeing a shift in consumers' dining habits. As Americans continue to be cautious with their eating-out dollars, full-service restaurants have been suffering, while many fast-food chains have seen sales slip, even as they promote dollar menus. The segment that continues to grow: fast-casual restaurants, which typically offer consumers a more sophisticated menu that's made to order in a more upscale atmosphere, without having to leave a tip. "Fast casual still seems to be the darling of the industry," said Darren Tristano, executive vice president of Technomic, a Chicago-based restaurant industry consultancy. Technomic segments the limited-service category, or restaurants without table service, into two parts: As for cannibalization within his own company, P.F.
Planner Kicks n' Shit. Gillette's "Razor Guys": Fans Turned Brand Ambassadors. It's the "Ultimate Summer Job" — and a dream come true for two friends from Syracuse University. They've been traveling around the U.S. to sporting events and other public venues to make a pitch for a new razor — and blogging and tweeting about it along the way. Yesterday, Adam Ward and Jason Fisher stood on a street in downtown Boston, Mass., inviting men to step up to a mobile sink and try a shave with the Gillette Fusion ProGlide.
Jason Fisher tells the Boston Globe, "Young guys can relate to us. We're not celebrities. Ward and Fisher won the right to represent Gillette in a June contest and have been promoting the razor since July 1. It may be a first for Ward and Fisher, but it's also a first for Gillette, a division of P&G that normally pitches its products with the help of sports personalities such as Roger Federer. As part of the campaign, the two college students post consumer reactions to the razor on a branded microsite where they also interview celebrities. Postdigitalbriefs2 - August 2010. AdFreak: Old Spice's agency flexes its bulging stats. "Did the Old Spice campaign really work? " has become modern marketing's version of "Who lost China? " Camps are firmly established, and facts are selectively deployed. Old Spice says it's ecstatic with the results, and most independent analysis appears to back them up. Until now, Old Spice agency Wieden + Kennedy has generally stayed out of the effectiveness debate.
But now the shop has released a video case history of the campaign, shown below, explaining how it sought to reach women and men simultaneously. . • Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.• Half the conversations came from women.• The YouTube/Twitter social media response campaign was "the fastest-growing and most popular interactive campaign in history. " • More people watched its videos in 24 hours than those who watched Obama's presidential victory speech. UPDATE: The video has been removed from YouTube after a copyright claim by W+K. Be Better Guys. Scott Rhea. Taco Bell adds street-food-inspired tacos. How to Reproduce the Old Spice Video Phenomena.
Oh, you know its going to happen, brand marketers left and right asking their teams to "get me some of that Old Spice" social media magic. This recent campaign will be another benchmark of social media achievement. I know this because CNN (CNN International, actually) interviewed me on Friday to get my take on the campaign. As with previous, alleged big success stories - BMW Films, Subservient Chicken, Elf Yourself - this one demands that we answer three big questions: Was it successful?
What about it made it so? In case you are just back from St. For two days (July 13th and 14th), Isaiah Mustafa, dressed only in a towel, responded to fans from a set made to look like a bathroom. Trent Johnson (from the Interactive Department at Wieden) had created a custom program that automatically pulled in people’s comments from Twitter, YouTube, Facebook, etc., allowing the creative team to write immediate responses.Those scripts drove the development of the videos in near real time.
Stats. The Little Shop of Dollars | The Big Money. Digital: Study Says Most Marketers Should Forgo Foursquare - Advertising Age - Digital. Let's Kill The CPM. Editor’s note: This guest post is written by Shelby Bonnie, the CEO of Whiskey Media. He co-founded CNET in 1993 and was the Chairman and CEO from 2000 to 2006. He served as Chairman of the IAB from 2001 to 2003. Whiskey Media is a content platform with three sites, giantbomb.com, comicvine.com, and animevice.com lots more to come.
OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all. I have been in the Internet media space for 16 years and will start by stating the obvious: The CPM has done more to stunt innovation and drag down quality products than any single thing on the Internet. All campaigns start with the best of intentions: “let’s do something creative, engaging, and unique!”
Why is the CPM such a problem? You always get what you pay for. What will a new solution need? The New Currency: Ideas or Influence? | The BrandForward Blog. One of the things that’s so inspiring about the Information Age is that the possibilities for an individual are limitless. A college drop-out created one of the world’s most powerful companies. A college kid came up with a billion dollar operation out of his dorm room, (and at 26 years old he’s running it).
A child from a broken home who didn’t know his father grew up to be president of the United States. Is there anything that can’t be done? As was predicted, in the new millennium ideas became currency. In an environment that has evolved to value ideas, every day is a new opportunity to change the world, to be a catalyst for growth, to build something amazing. What’s small is big, and what’s big is flat. That was until the chilling effect of “influence.” It’s ironic that a brand known for highlighting the speed of great ideas, would create and promote an idea like the Influence Project. Am I the only one who hates cliques? The loss will be great. It’s actually disheartening. 6 Stores Across the World Are a Feast for Design Nuts. That’s because it’s about the places that are likely to tempt you into spending money on things you may not necessarily need, but could definitely be persuaded to want.
It’s my (shamelessly subjective) choice of the world’s best contemporary design stores. They’re the ones that are likeliest to surprise me by showing me things I’ve haven’t seen before, which is why I almost always end up splashing out on something that I hadn’t expected to buy there — and you might too. Jasper Morrison Shop Come with lots of cash or an old-fashioned checkbook — they don’t take credit cards.
Don’t come on a weekend — they’re only open on weekdays. Don’t expect to walk out with whatever you buy — it may not be in stock. But once you’ve cleared that obstacle course, you’re in for a treat, because the tiny shop inside the East London studio of the British designer Jasper Morrison is a design nut’s dream. Moss Brutto Gusto Now for an anomaly. Royal Tichelaar Makkum Shop Tokyu Hands VitraHaus. Ad Agencies: Alex Bogusky’s Keynote at Mirren’s New Business Conference. First rule of new business: make a list of the rules.
Second rule of new business: break every rule on the list. If you want to shake up your thinking regarding agency new business and following conventional wisdom, Alex Bogusky, the highly respected creative director for Crispin and Porter Advertising, shares his perspective. He was one of the featured speakers at Mirren’s annual new business conference in New York. He urged attendees to ‘defy convention’. “I hate conventional wisdom,” Bogusky said, “conventional wisdom is learning from your mistakes. Crispin Porter Bogusky’s success in new business came from breaking with conventional wisdom. Alex joined Crispin and Porter Advertising in 1989 as an art director. Under Alex’s direction, Crispin Porter + Bogusky has grown to 900 + employees, with offices in Miami, Boulder, Los Angeles, London and Sweden.
Creative Denial, Anger, Bargaining, & Acceptance | Permission To. When turning pleasurable pursuits into a profession there needs to be barriers to entry or exceptional value that adds economic scarcity; conceivably risk, distinctive talent or financial investment. This is permanently true. Your value-add – if not unique – requires higher risk, or supplementary resources, or less pleasure if your unwilling to settle for lower (or no) compensation. In the 80 / 20 hay day [the 80% worth consuming is produced by 20% of the talent], creative professionals would rely on institutions like the recording industry, art galleries or advertising agencies to organize creative output. Our institutions filtered talent, packaged product, controlled access and provided distribution. Groups were organized, consumers and producers kept separate, and chaos avoided. Lately, creative professionals are suffering the heartbreak of fading uniqueness and coping with pressures to add value in other ways.
(via Wikipedia)
Firehouse. Targets. Post Recession Consumer. Trends. Photos. Help. Pearltrees videos. Miscellany. Advertising. Things to Read. I Want That. Fashion. How To Become a Millionaire In Three Years. /* This was originally a comment made in response to a hacker news thread titled: Ask HN: How to become a millionaire in 3 years? . The comment has over 200 upvotes, which means people found it useful. I decided to add more thoughts, refine existing ones, and put it in a permanent place. This is just my own humble advice and I hope it’s useful for entrepreneurs I move forward the only direction Cant be scared to fail in Search of perfection -Jay-Z, On To The Next One I’m going to go and replace 3 years with a “short time frame”.
Market opportunity- A million dollars is not a lot in the grand scheme of things, but it certainly is a lot if the market opportunity is not large enough. Inequality of information- Find a place where you know something that many undervalue. Leverage skills you know- You can go into new fields such as say Finance, but make sure you’re leveraging something you already know such as technology and/or product. Stick with it- Don’t give up too fast.
Food. Travel. Good Causes. Cool Tools. Favorite Videos. SlideShows. Favorite Blogs. Magazines. Cool Media. Digital. SM. PR 2.0. A-Game: Brands That Get It Right. In this digital and mobile age, the idea of carrying around a weekly or monthly magazine in anticipation of flipping through its ink-stained pages is about as antique a concept as the word “periodical.” So I feel like Andy Rooney going on about how I prefer paper and a stitched-up spine to a cold, hard screen every time. But I do -- or, at least, I did. And then I tried Wired magazine’s first iPad issue, which came out this month. We all know the Internet’s economics have proven punishing for publishing. Just in time, Steve Jobs pronounced the iPad as a “magical” device -- the savior of a dying industry.
Still, it was with some trepidation that I downloaded Wired’s app. Of course, more than most magazines, Wired’s content is uniquely positioned to make the transition to the tablet -- both in form and function. The app is chock full of extra animation and video -- including a clip from Toy Story 3 -- and the download takes a while. There are a couple of exceptional ads. Uniqlo’s Six-Phrase In-Store Strategy. Uniqlo, the Japanese clothing company that has become one of the fastest growing retailers in a tough economy, is on top of its game. With innovative advertising platforms and smart utilization of social media, the brand has increasingly taken notice, and acted upon, the conversational constructs of the consumer dialogue.
At its flagship store in Soho, New York (its lone American location) Uniqlo has taken its messaging strategy to the sales floor, developing a unique science to the way that its employees interact with customers. In an extensive story from New York Magazine, the retailer explained its plans for expansion (stores in LA, Boston) and surpassing the leading global competition, Zara (the world’s largest clothing retailer), by way of a singular spoken mandate on its sales force. “Every day, at every Uniqlo worldwide, customer advisers repeat what are known as “the six standard phrases,” which they are expected to use while on the floor. New York: Uniqlones. Majority Report. Technology is driving human behavior at such a pace that it has surpassed content as a mass motivator. If you've ever worked with a hardware company, you know about the endless cycle of product innovations. Color? 3G? 3D? New features sell products and over the last decades we've seen that cycle get faster and faster.
Take mobile phones. Let's use augmented reality as an example. The app Foursquare is another example. Now, this was not actually a new idea -- the founders had previously made a similar application called Dodgeball that they later sold to Google, but it wasn't very popular. This is all real, right now. The pace of technology development is influencing our behavior, and quickly.
Benjamin Palmer is co-founder and CEO of The Barbarian Group. The Future Ain't What It Used to Be. Untitled. Post your community news. Learn To Fucking Spell | I Am Paddy.