Mobile Usage Statistics: Key Facts for Publishers. Mobile devices have become an integral part of our daily lives. We use them at work, at home and everywhere in between to stay connected to the world around us. And while the desktop computer is far from dead, mobile-only Internet usage is on the rise — especially amongst the Millennial crowd. Take a look at some of the mobile usage stats below to see exactly where things are headed. Wondering what other practices are growing and which are declining? We’ve put together a compilation of all mobile usage statistics from a variety of resources to help you get a better picture of the overall mobile landscape.
Over half of an average adult’s daily Internet usage time is spent on mobile devices. Each year, Kleiner Perkins Caufield & Byers (KPCB) publishes a comprehensive Internet Trends Report that highlights key Internet and mobile usage statistics as well as insights on how they relate to current economic, social and political environments. Additional findings in this report: 10 Interesting Mobile App Usage Stats | Digital Marketing Blog. To follow up my Mobile Engagement track at Adobe Summit EMEA, I would like to offer 10 interesting or surprising stats about mobile application usage to keep in mind.
If you weren’t at Summit, feel free to access the videos and presentations of the sessions directly on the website. Users spend 90% of their time in apps compared to the mobile Web. —Flurry, 2015Users download on average 8.8 apps per month, with app installs up 5% year over year (YoY). —BI Intelligence, 2015In May 2016, the average cost per app installation is $2.33 on Android (+93% YoY) and $1.46 on iOS (–3% YoY). —Fiksu, 201525% of installed apps are never used. —Google, 201526% of installed apps are abandoned after the first use. —Google, 2015(Only) 51% of companies measure user engagement and return on investment (ROI).
What about you, do you have any interesting stat about mobile marketing to share? Apps to Build Your Understanding of the Environment. Photo EARTH DAY, which takes place on Friday, has become an increasingly well-known event as politicians, billionaires and others take part in building awareness about the environment. You, too, can participate in with apps that remind you how to add a touch of green to your life. GoodGuide is particularly helpful in that regard. The idea behind the app is that instead of being a slave to advertising while shopping, people can make informed choices. GoodGuide has a database of more than 200,000 products sold in the United States, including food and skin care products. It details how much particular goods affect the environment and your health, and whether the products are energy-efficient. GoodGuide’s clear graphics and simple interface make it easy to search for a particular product.
It’s sometimes easy to forget that we share our planet with other animals, many of whom are threatened by humankind’s changes to their habitats and lives. Lastly, check out Tinybop’s The Earth. Quick Call. Using retail mobile apps to enhance the in-store shopping experience | IBM Big Data & Analytics Hub. Retail mobile apps offer merchants a way to deliver the highly personalized and immersive in-store shopping experience that consumers have increasingly come to expect in today's hyper-connected world.
A growing number of consumers have already begun using such apps in stores to redeem coupons, compare pricing, earn loyalty points or view product ratings and reviews. Some 51 percent of respondents to an August 2015 consumer survey by Apptentive said they used a retail mobile app while shopping in a physical store for precisely such reasons, reports Business Insider. Some retailers are taking advantage of the trend and developing their own mobile apps to drive more in-store sales by guiding the purchasing decisions of consumers—while they are in the store and before they set foot in it. Retail mobile app success stories Customers who opt-in can have their profiles—including purchase histories—pushed to in-store salespeople when they enter a store so they can get personalized service.
2016 Top 5 Retail Technology Trends. Analytics Yield Actionable Intelligence In 2015, retail digital marketing was focused on customer relationship management (CRM) analytics to learn more about consumer behavior, drive decisions about offerings and enable personalization across business channels. The digital marketing team has learned from this experience, expanding its skills into what were formerly considered IT functions, including data-driven analysis. However, the team still looks to IT for enabling technology. In 2016, retailers will transform analytical correlation into actionable intelligence – and get better information for making business decisions.
Retail businesses will be able to gather an ever-increasing and diverse amount of data relevant to their businesses, thanks to an explosion of readily available infrastructure for capturing and analyzing data. Bottom line: Analytics platforms can be readily available in minutes instead of hours, days or weeks. Retailers Integrate Across Channels Mobile Comes First. Retail Trends and Predictions 2016 | 12 Retail trends and predictions to watch for. Retail pure-plays will disappear. A study by MasterCard found that eight out of 10 consumers now use a computer, smartphone, tablet, or in-store technology while shopping.
Forrester also predicts that cross-channel retail sales with reach $1.8 trillion in the US by 2017. Omnichannel is showing no signs of slowing down, and in order to keep up, retailers – whether they’ve started in brick & mortar or ecommerce – will need to merge their physical and digital systems to serve omnishoppers. We’re seeing many retailers that have already bet big on omnichannel. Online subscription service Birchbox, which opened its first physical store in 2014, established pop-up shops in various US cities to determine where it would set up its next brick & mortar stores. There’s also Nasty Gal, a former online pure-play, which has opened two new stores in Los Angeles. Meanwhile, retailers that already have both physical and ecommerce stores are working to further bridge different shopping channels.
Top 5 Retail Apps That are Setting the Tone for 2016. According to mobile analytics firm Flurry, mobile app usage continued to grow in 2015 with 58% growth in overall app usage while personalization lead the way with a growth of 322%. Therefore, it comes as no surprise that when it comes to consumer touch points, smartphones continue to have a meaningful impact on how consumers shop. In fact, according to a recent report by comScore, mobile retail traffic saw a significant growth rate of around 40%-80% year-over-year in the last holiday season. As retailers plan their mobile roadmap for 2016 it helps to take inspiration from the learnings that some of the most innovative retail mobile players of 2015 have to offer. In this blog we will take a look at top 5 innovative mobile retail apps that are pushing traditional retail businesses to rethink customer shopping experience like never before. 1. Knomi Maintaining a premium brand persona is critical to every high-end fashion brand out there. 2. 3.
Image Source: fastcompany.com 4. 5. 10 Hot Retail Technology Trends For 2016 | iGeolise - Location. Simplified. A run down of the 10 most must-watch retail technology trends for retailers, whether you’re brick and mortar, online only, big or small. Indoor navigation, beacons and RFID technology continue to be an interest to industry innovators. The ability to connect with customers on mobile as they browse the store is the retail trend to watch.
Smart fitting rooms, indoor store routing and push notifications are some of the features to watch in the upcoming months. As well as the expansion of these existing technologies, there are new ones to watch, such as the TravelTime platform. This API enables customers to search for their nearest store using travel time rather than miles radius distance. Through the use of mobile devices, numerous possibilities are being opened up in the retail sector. Virtual showrooms are beginning to pop up with furniture retails and those selling services are able to let customers try before they buy with immersive experiences. What the future of social media means for the brand strategies of Vice, BBC and Salesforce. Social media is constantly changing but unlike other marketing disciplines there’s no theory of everything that defines it. If marketers are to understand how to properly tie these communities together then there are five issues Vice, BBC and Salesforce outlined at We Are Social's Think Forward event that brands must address.
The end of the manufacturing economy and the rise of the network economy The social media phenomenon is spurring the digitisation of popular culture at a time when everything is information enabled. Companies like Airbnb, Uber and Netflix have mined this shift to create smart networks that understand supply and demand better than most 20th century business ever did. It's how Vice’s senior vice president of innovation Mark Adams describes what he calls “the end of the manufacturing economy and the rise of the network economy”.
Engaging your fans and building a community are two separate things Marketers have muddled the concept of a community. Young Girls Body Pressure Look Perfect. Illustration by Anna Sudit. Young women and girls in the UK feel under pressure to look "pretty" and believe they are judged more on their looks than their abilities, according to the results of a worrying new survey. More than a third of girls aged between seven and 10 (35%) said they believed women are judged on their appearance, while nearly a quarter (23%) said they felt they needed to be perfect. The 2016 Girls' Attitudes Survey, conducted by Girlguiding, also found that girls' confidence has dropped in the last five years. Fewer than two thirds (61%) of seven to 21 year olds surveyed said they were happy with their bodies, a steep decline from the 73% who said the same in 2011.
Of the 559 young girls aged between seven and 10 who were surveyed, a worrying proportion were concerned about their looks, the research found. The picture was even bleaker among the slightly older girls and young women surveyed (11 to 21 year olds). “This is serious. More than a third of UK internet users have tried 'digital detox' – Ofcom | Technology. The scale of the UK’s obsession with the internet has been laid bare by a new study showing that the ever increasing amount of time we spend online is leading to lost sleep, neglected housework and less time spent with friends and family. For the first time, the annual Communications Market Report from media and telecoms regulator Ofcom has delved into how people cope with spending so much time connected, finding that more than a third of UK internet users are deciding to take “digital detox” breaks from the web.
On average, UK adults now say they spend 25 hours a week online, up from nine hours in 2005. Three quarters of UK internet users say it is important to their daily lives and 59% say they are “hooked” on the device they use to connect. The report, which surveyed 2,050 adults and 500 teenagers, found that more than a third find it difficult to disconnect and almost half said they felt lost when they could not access the internet, rising to 59% of 16- to 24-year-olds. Net overload 'sparks digital detox for millions of Britons' Image copyright Thinkstock Internet overload has led millions of people in the UK to take a "digital detox", according to research from regulator Ofcom.
The survey found 34% of internet users have taken a period of up to a month away from the web. Some 59% of those surveyed considered themselves hooked on their devices, with a third saying they found it difficult to disconnect. Half said that they spent longer online than originally intended each day. The study of 2,025 adults and 500 teenagers forms part of Ofcom's annual Communications Market Report, which assesses the state of the digital nation. One quarter of teenagers said that they had been late for school as a result of being online, while six in 10 said that they neglected schoolwork. As a consequence, parents are increasingly taking devices away from children or restricting their usage.
Adults too are noticing that over-reliance on technology can have social consequences. The research also looked at how far connectivity has spread. Time for digital detox? Searching for Wi-Fi becomes normal vacation behavior. Almost a quarter (21 percent) of Americans would rather give up sex than lose Wi-Fi for a month, and 10 percent would give up a friend than forego wireless connectivity. Those are just two of the findings in a survey conducted by a travel agency that runs digital detox tours. Digital detox vacations are trips where social media, smartphone and camera use is banned by the tour organizers. The idea is that a more in-the-moment experience is obtained when devices aren’t used. Intrepid Travel, which has four detox vacation tours lined up for this upcoming winter season, says there’s a market for vacations free from technology.
The survey, conducted by OnePoll, was of 1,500 cell-phone-using vacation travelers from the U.S. As one might expect, the survey indicated that people used their mobile devices heavily while participating in recreational activities, and indeed 47 percent wouldn’t go on vacation without one. Technology is a hindrance on vacation Giving up friends before giving up Wi-Fi. We touch our phones 2,617 times a day, says study. We’re obsessed with our phones, a new study has found. The heaviest smartphone users click, tap or swipe on their phone 5,427 times a day, according to researcher Dscout.
That’s the top 10 percent of phone users, so one would expect it to be excessive. However, the rest of us still touch the addictive things 2,617 times a day on average. No small number. + Also on Network World: Time for digital detox? Searching for Wi-Fi becomes normal vacation behavior + The research firm, which specializes in consumer reactions to products, recruited 94 Android device users and installed special software on their smartphones. “And by every interaction, we mean every tap, type, swipe and click. Averaging out the numbers, the aforementioned figures mean the heaviest users are touching their devices a couple of million times in one year, Dscout says.
The company has been looking into whether interactions with smartphones have become onerous. “Each tap and swipe feels small and harmless. Internet, social media addiction linked to mental health risks: study. Social Media Dependency Has Become a Mental Health Issue. Photo Credit: Shutterstock.com/imageCORE The following article first appeared in The Fix. Also on TheFix.com: America's Hospice Hero Answers 12 Questions About Trauma, Recovery and Gratitude; Breaking Free from Sexual Abuse; Nutrition and Recovery: How Healthy Eating Can Help You Stay Sober.
With the recent traumatic news of Danny Bowman, the 19-year-old UK resident who attempted suicide after being obsessed with taking ‘selfies,’ the general public has vocalized strong opinions on both sides of the social media debate. It’s no question that we are developing a dependence on the technological advance that unifies billions of people, but are we addicted?
“In moderation, social media can be a great way for teens to connect to others, to relate to their peers, and to express themselves,” Dr. Dr. The danger, Dr. Our desire to disclose personal information about ourselves to others is ingrained in the human condition—it’s not just a product of social media. Dr. So, what do we do about it? The Truth Behind Social Media Addiction - Grazia. Our digital lives | Playlist. Does quitting social media make you happier? Yes, say young people doing it | Media. Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens. Young women 'highest mental health risk' as 'selfie' culture heaps pressure. Could social media be tearing us apart? | Media Network.
Sustainability. Mental Health.