The New CFO Financial Leadership Manual (Wiley Corporate F&A): Steven M. Bragg: 9780470882566: Amazon.com. Social Games: What are good Day 2 and Day 7 retention rates for a Social Game on Facebook. App Engagement: The Matrix Reloaded. App Engagement: The Matrix Reloaded Posted by Peter Farago on Mon, Oct 22, 2012 Regardless of a company’s earlier success, thriving in the new mobile app economy depends on engagement and retention.
After acquiring users, the real battle to keep and ultimately monetize consumers begins. In the brave new world of “mobile first,” engagement is the new battleground. This research is a redux to one of Flurry’s most popular reports, entitled Mobile Apps: Money, Models and Loyalty. Combined, smart devices – iOS and Android smartphones and tablets – are the fastest adopted technology in history; adopted faster than electricity, televisions, microwaves, personal computers, cell phones, the Internet, dishwashers, stoves, and a whole lot more. Know Thyself Each app category has different user engagement and loyalty characteristics.
The above matrix plots application categories by how often they’re used compared to how long consumers continue to use them over time. Which Pill to Take. Kontagent Kaleidoscope. Games Changed My Life. RETENTION IS KING! (PART 2) In this post I will continue on exploring factors that affect greatly retention in social games.
In my previous post: “Retention is King (Part 1) I focused on 1-day retention. In this post I will move on to 7-day and 30-day retention. As you may recall the target ratios for these came from the 40-20-10 rule which said that 7-day retention should be >20% and 30-day retention >10%. I will not distinguish which aspect affect more 7-day or 30-day, just treat the list as things that affect long-term retention. Obviously there are more things than in the list but these are some that came into mind. Ruby Blast Adventures continues run atop fastest-growing Facebook games by DAU. Ruby Blast Adventures continues run atop fastest-growing Facebook games by DAU Zynga’s Ruby Blast Adventures is continuing its run atop the chart of fastest-growing Facebook games by daily active users, taking the No. 1 position with 600,000 DAU for a 35 percent gain.
King.com’s Pet Rescue Saga, the newest in the developer’s “Saga” series, came in at No. 2 with 370,000 DAU and up 128 percent. Zynga’s Words With Friends saw a 3 percent gain of 200,000 DAU, allowing it to claim the No. 3 spot. Social Point’s Dragon City brought in 100,000 DAU, a 3 percent gain that grabbed the No. 4 position. Plarium’s mid-core RPG Stormfall: Age of War rounds out the top five games on the list with 100,000 DAU, a 200 percent increase. Remaining traffic gain percentages across the rest of the list were varied. All data in this post comes from our traffic tracking service, AppData.
Read our reviews of… Mixpanel – Real-time Web Analytics. Inside Social Games - Tracking Innovation at the Convergence of Games and Social Platforms. The metrics are the message: how analytics is shaping social games. Picture this.
You're deeply engaged in one of the many free-to-play adventure games available online, when you decide to buy a bigger sword. It could be that you made the tactical decision to extend your armoury, or that you panicked when you spotted a gigantic dragon lumbering in your direction; you might not even know why you did it. You just fancied a bigger sword. But that action took you into the barely two percent of free-to-play gamers who actually pay for content – and the game makers want to know why. The freemium gaming business is expanding rapidly. And what the big players have learned is that coming up with a great game concept is only the beginning. Alan Miller has been in the games business for over 30 years. Game Analytics gathers data on all aspects of players, including the basics: age, gender and location. "Our objective generally is to increase monetisation and improve player satisfaction," he explains.
It's a strange business. List of essays. eBook, presos, PDFs Rational Growth (pdf).
The team at AppSumo also sponsored an eBook based on a few interviews with me. It’s supposed to be an intro to thinking about product and growth from an analytical POV. Zero to product/market fit (preso). How to go from nothing to product/market fit, and why so many startups fail trying to get there. SaaS isn’t viral (preso). Minimum Desirable Product (preso). Growing renewable audiences (preso). How to create a profitable freemium startup (spreadsheet) Facebook viral marketing: When and why do apps “jump the shark?” The Viral Startup (pdf).
Search the archives Looking for more about [term]? Lijit Search Recent Essays (2011-current) Below, I’ve organized some of the essays I’ve written in the last few years. Growth.