FRANCE 5 REBRAND – Les télécréateurs. We have conducted the rebrand of french public service channel France 5, self defined as the channel of ‘Knowledge and Experience’. In addition to a new graphic system which we will soon present, we also worked on a concept for a series of 25 idents that would epitomise ‘knowledge’ as well as act as a clear link to the channel’s multidisciplinary identity. It is simple, strong, challenging, epic, multidisciplinary, everyday, mesmerizing and beautiful all in one package. It is also very easily recognizable and sustains repeated watching very well. The concept is as simple as it is strong; a multitude of things that move in the same direction, one following the other, like a chain reaction between completely different worlds. The idents become a voyage in which the viewer experiences the ever changing world. Le nouvel habillage de France 5 (2012) Une des inspirations de ce nouvel habillage : pub Honda, "The Cog".
Autre inspiration : le clip de OK GO. La cinquième devient France 5. Première version de la fermeture antenne (2002) Un jingle pub "façon La 5e" (2001) La danse des lettres, première version (2002) La danse des lettres, deuxième version (2003-2008) La danse des lettres, troisième version (2008-2009) 2009 : la danse des vraies gens. FRANCE 5 Ident's 2010. Les BA "Histoire de l'Amérique"
Autopromo "Santé"