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039;s January 2009 Trend Briefing, covering half a dozen consume
Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome. Brands that show some empathy, generosity, humility, flexibility, maturity, humor, and (dare we say it) some character and humanity.
Essay: The Power of Pull - The Steve Rubel Lifestream
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.
March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats.