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039;s January 2009 Trend Briefing, covering half a dozen consume

Consumers are more demanding, time-starved, informed, and choice-saturated than ever-before. For brands to prosper, the solution is simple: become SERVILE. SERVILE means turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are. http://www.trendwatching.com/briefing/
http://www.steverubel.com/essay-the-power-of-pull

Essay: The Power of Pull - The Steve Rubel Lifestream

The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips.