YouSeeMii Monitoring | Actualités, veille, informations entreprises sociétés et marques. Social Media Monitoring Tools for Business by Sysomos. 6 Buckets of Social Media Measurement. As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if you are social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone is, would you?
Or maybe you would. My philosophy is that you have to be where your fans and enthusiasts are (if it fits with your goals and objectives). Ultimately, I believe in looking at a bigger picture (social, search and email factors and trends) to understand your online recognition and reputation and their impact on your business. Business Metrics There are tools out there that can help you link specific social media efforts to business outcomes. Share of Voice and Sentiment Awareness Building awareness may be one of your goals or jobs as a marketer. Engagement Influence Popularity Connect: Institut TrendyBuzz - Ereputation. Global Social Media Monitoring and Engagement for Brands and Agencies - Synthesio.
Social Media Monitoring and Engagement – Radian6. Campaign Management, Email Marketing, Web Content Management, Social Media Monitoring: Alterian.