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Vous faites combien de VU (visiteur unique) chaque mois ? Manque de maturité, incompréhension des enjeux… C’est trop souvent la première et seule question que se pose un acteur de l’industrie du web lorsqu’il s’intéresse à la performance d’un site Internet. Malheureusement, cette hyper simplification amène l’ignorant à se leurrer sur les vrais enjeux.
Le nombre de visiteurs uniques : une mesure qui fausse l’industrie du Web | blog-conversion
6 Buckets of Social Media Measurement | Social Media Today
As you probably know, social media tools and platforms are having a huge impact on many aspects of business, from customer service and employee hiring to marketing and product development. But how do you actually know if you are social engagement efforts are successful? Some have argued that it’s silly to ask for ROI or to measure things; after all you wouldn’t ask what the ROI of answering the phone is, would you?
Synthesio is your one-stop-shop for all your online listening & analysis needs.
Global Social Media Monitoring and Engagement for Brands and Agencies - Synthesio
Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting. Our social media listening, tracking, monitoring and engagement tools allow organizations to successfully employ a social media strategy and understand the impact the Social Graph and Social CRM have on their success.
Social Media Monitoring and Engagement – Radian6
Campaign Management, Email Marketing, Web Content Management, Social Media Monitoring: Alterian
Visit Alterian.com's multimedia section to watch videos on our products, company and the wider world of marketing and customer engagement.