Social Media Ad Metrics. This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent.
The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency. Social media speaks to a new way of understanding how individual users are interacting with branded content via online publishers, social networks, blogs, and applications. Value is derived not only from the primary distribution of branded content but also the additional interactions that result as users share, participate with, and propagate advertising content. Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik.
The Ultimate List: 100+ Facebook Statistics [Infographics] With more than 500 million users , Facebook has become the dominant player in the social networking industry. As marekters and business owners, it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition. Our own Dan Zarella has done some great research into Facebook usage for his Science of Facebook Marketing webinar . This post aggregates many of his awesome statistics along with those from other organizations. Best Social Media Stats and Market Research of 2010 (So Far) Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010.
How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Find the answers to these questions and many, many more here. Social Media Statistics Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pamorama Two-thirds of comScore’s U.S.
Groundswell. Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook. Online Publishers Association.