How to Build a Facebook Landing Page for Your Business : Technol. Facebook for Business Marketing Hub. Facebook Users Promote Fan Page Brands : MarketingProfs. Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Michigan-based market research and consulting firm Morpace.
Some 37% of Facebook users cite coupons and discount offers as among the primary reasons they join a fan page, but many join to otherwise engage with a brand: 35% say they want to stay current on new products and 31% want to learn more about the company itself. "The results show us that Facebook is a tool for retailers to directly communicate with their target market," said Kirsten Denyes, vice-president, retail, for Morpace. Below, other findings from the Morpace Omnibus Report on Facebook. Broad Consumer Reach Non-Caucasian Consumers More Active.
How To Create A Facebook Fan Page: Guide To The Best Strategies And Examples. Did you know that if you already have a personal profile Facebook page and want to create another one for your company you can't?
Businesses on Facebook are supposed to have a Fan Page, not a Personal Page! Yeah, and it is official: go check out the Facebook terms of service, and read carefully what they say: if you do create a personal profile for your business, Facebook will shut it down and trash all your shared content and fans. So, how do you go about creating an effective Facebook presence strategy for your coompany by utilizing a Fan Page? Photo credit: Marc Dietrich.