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5 Tricks for the Busy CEO Who Wants to be Active on Social Media

Patrick Mecimore Social media is a great tool for connecting with your customers and getting some free PR, but it takes a ton of time to implement an effective campaign. How can you do all that if you're busy actually running your company?

Three Ways To Ensure Your Social Media Efforts Create Profitable

Beth Arvin

http://mashable.com/2010/04/01/paid-search-social-media/

Matt Lawson is director of marketing for Marin Software , provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels.

HOW TO: Integrate Paid Search and Social Media for Better Market

How 5 Brands Are Mastering the Game of Foursquare

With its game mechanics and spunky badges, Foursquare could easily be mistaken for a frivolous mobile application with little to no value for businesses. As the startup races to the million member milestone , however, nothing could be further from the truth. We’ve already written about Foursquare’s savvy relationships with major media and entertainment brands and even talked about how it’s changing the world as we know it.

http://mashable.com/2010/04/02/foursquare-brands/

Why Your Brand Needs to Be on Facebook Now

Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications , the nation’s top crisis communications firm.

9 Killer Tips for Location-Based Marketing

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

http://mashable.com/2010/03/15/location-based-marketing/

The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here .

http://mashable.com/2010/03/22/small-business-social-media-results/

How Small Businesses Are Using Social Media for Real Results

http://blogs.hbr.org/merholz/2009/08/how-to-extend-your-customer-ex.html?cm_mmc=npv-_-TOPICEMAIL-_-AUG_2009-_-MARKETING2

How to Extend Your Customer Experience Through Social Media - Pe

Peter Merholz is a founding partner and president of Adaptive Path , and is an internationally recognized thought leader on user experience. He co-authored Subject To Change .

Web 2.0 Versus Service 1.0 - Tom Davenport - Harvard Business Re

I went to a CIMS (Center for Information Management Studies) conference at Babson last week on social media. It was interesting and the speakers were good: Nigel Fenwick of Forrester, Carl Frappaolo of Information Architected who was formerly at Delphi,and Kate Ehrlich of IBM Research.

http://blogs.hbr.org/davenport/2010/04/web_20_vs_service_10.html?cm_mmc=npv-_-TOPICEMAIL-_-APR_2010-_-INNOVATION&referral=00207

http://designdamage.com/blog/index.php/201004/how-to-use-google-and-twitter-to-find-your-customers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designdamage+%28Strategy+%2B+Design%3A+Social+Branding%29&utm_content=Google+Reader

The three most important elements when starting out with marketing on the internet is to 1) define success and 2) know your target audience 3) listen to your customers .

How to Use Google and Twitter to Find Your Customers | Designdam

This series is supported by the MarketingProfs B2B Forum , where you’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix.

10 Essential Social Media Tools for B2B Marketers

After my last post on “ How to use Google and Twitter to Find your Customers ,” I’m following up on how to abstract value to improve your ideas; whether it’s for your marketing research or product innovation, the intention for gathering these data should NEVER be for spamming but to help integrate your value proposition into what people are truly interested in .

What Can Social Media Do to Improve Your Business

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic . The number of terms that a website can rank for is directly related to the size of the site. More indexed pages means more opportunities for keywords.