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Recently, I ranted about how blogging and tweeting are often incompatible with generating qualified leads or closed sales (“ To Tweet or to Sell ”). But if you run a business, how do you know if your tweeting and blogging are making you money? Or simply enabling the endless chattering among masses who have no need of your services or product, nor means of paying you for anything? When thinking about how social media can lead to profitable growth to write this article, I first had to convince myself it can. Frankly, I’m torn.
Matt Lawson is director of marketing for Marin Software , provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels.
With its game mechanics and spunky badges, Foursquare could easily be mistaken for a frivolous mobile application with little to no value for businesses. As the startup races to the million member milestone , however, nothing could be further from the truth. We've already written about Foursquare's savvy relationships with major media and entertainment brands and even talked about how it's changing the world as we know it.
Dallas Lawrence is Chair of the Social and Digital Media Practice at Levick Strategic Communications , the nation’s top crisis communications firm.
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here .
by Peter Merholz | 10:23 AM August 24, 2009 I'm in Toronto this week on business.
by Tom Davenport | 9:13 AM April 2, 2010 I went to a CIMS (Center for Information Management Studies) conference at Babson last week on social media.
The three most important elements when starting out with marketing on the internet is to 1) define success and 2) know your target audience 3) listen to your customers .
This series is supported by the MarketingProfs B2B Forum , where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix.
After my last post on “ How to use Google and Twitter to Find your Customers ,” I’m following up on how to abstract value to improve your ideas; whether it’s for your marketing research or product innovation, the intention for gathering these data should NEVER be for spamming but to help integrate your value proposition into what people are truly interested in .
There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic . The number of terms that a website can rank for is directly related to the size of the site. More indexed pages means more opportunities for keywords.
Heidi Schumann for The New York Times In California, high school interns try out digital “flexbooks” created by the CK-12 Foundation. Go to related article » You might be looking for ways to refresh or update your bag of tricks.