Beware the CEO blog. 101 inspiring quotes about communication. Permission Marketing. Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. Pay attention is a key phrase here, because permission marketers understand that when someone chooses to pay attention they are actually paying you with something precious.
And there's no way they can get their attention back if they change their mind. Attention becomes an important asset, something to be valued, not wasted. Real permission is different from presumed or legalistic permission. Real permission works like this: if you stop showing up, people complain, they ask where you went. I got a note from a Daily Candy reader the other day. Permission is like dating. Making the case for internal communications in higher education. Louise Simpson, director, The Knowledge Partnership, a marketing and communications consultancy Statistics on the value of internal communications: Universities don't tend to regularly monitor their internal communications, but there are statistics out there from the private sector: • A survey by Watson Wyatt showed that firms that communicate effectively are four times more likely to report high levels of employee engagement compared with firms that communicate less effectively. • In 2008 a study of 90,000 employees by Towers Perrin found that companies with the highest levels of employee engagement achieve better financial results and are more successful in retaining their most valued employees than companies with lower levels of engagement. • In a 2008 survey of managers across the global, by Proudfoot Consulting, internal communication problems was the second most cited barrier to productivity.
Think about the tone of voice: On Glamlife, we aim for a neutral tone of voice. E-communications - University of Houston. In order for email to remain an effective means of communication, the university must be strategic in its use of broadcast email messages.
Using email impersonally or indiscriminately will harm the credibility of the entire university and make alumni, students, donors, faculty, staff, parents and friends of UH less likely to welcome email that would be of interest to them. Broadcast email is any message or group of messages intended for an audience greater than 100 people. All broadcast email to UH System alumni, donors and friends should be created and sent using iModules, an email marketing tool. iModules is administered through the UH Marketing & Communication Department. Join the UH Community - University of Houston. MenuLogin to AccessUH e-Communication Interest Categories Lets keep in touch!
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"Our biggest problem is awareness" If that's your mantra, you're working to solve the wrong problem.
If your startup, your non-profit or your event is suffering because of a lack of awareness, the solution isn't to figure out some way to get more hype, more publicity or more traffic. Those are funnel solutions, designed to fix an ailing process by dumping more attention at the top, hoping more conversion comes out the bottom. The challenge with this approach is that it doesn't scale. Soon, you'll have no luck at all getting more attention, even with ever more stunts or funding. No, the solution lies in re-organizing your systems, in re-creating your product or service so that it becomes worth talking about. No, it won't be a perfect virus, starting with ten people and infecting the world. Intro to communities of practice. The term “community of practice” is of relatively recent coinage, even though the phenomenon it refers to is age-old.
The concept has turned out to provide a useful perspective on knowing and learning. A growing number of people and organizations in various sectors are now focusing on communities of practice as a key to improving their performance.This brief and general introduction examines what communities of practice are and why researchers and practitioners in so many different contexts find them useful as an approach to knowing and learning. What are communities of practice? Note that this definition allows for, but does not assume, intentionality: learning can be the reason the community comes together or an incidental outcome of member’s interactions.
Not everything called a community is a community of practice. Save Our Inboxes! Adopt the Email Charter! Disengaged Employees? Do Something About It - Susan David. By Susan David | 2:00 PM July 15, 2013 New data on employee engagement is in, and it’s downright discouraging.
As this post by HBR’s Gretchen Gavett noted, Gallup’s research shows that engagement among US workers is holding steady at a scant 30%. Why Are So Many Employees Disengaged? Employee engagement. Promoting Internal Communication. What is internal communication?
Why promote internal communication? Communications Office. Wms-soros.mngt.waikato.ac.nz/NR/rdonlyres/e5tlwhmnba3btfdgtnfj3gcrhga2awid7uvwyb2a34ltpglhxc247kyehxb2hvklqodpfpqb46idwf/Strategicinternalcommunicationprinciples.pdf. Internal communications in 2013. As we begin a new year, it’s time to get out the crystal ball and see what’s in store for the internal communications world in 2013.
See what these industry experts have to say. Last year saw the rise of enterprise social networking, a new Engage For Success website and a little less command and control in the corporate world thanks to new tools and collaborative intranets to enhance workplace productivity. And visual communication got hot, hot, hot. Instagram and Pinterest, anyone? Get, To, By: Planning Your Communications - Internal Communications Toolkit - Internal Communications. Some communications won´t require a strategy.
Internal Communications: Welcome. The Internal Communications and Periodicals staff supports Washington State University's Strategic Plan and its Brand and Marketing Strategy though communication activities that: Increase employee, student and alumni knowledge of the excellence of WSU people and programs, so they can be advocates for the University.Improve access to news and information needed for efficient and effective work.Enhance employee, student and alumni loyalty to Washington State University. Making the case for internal communications in higher education. Www1.umn.edu/urelate/pdf/RICrecommendations4-09.pdf.