The Seven Personality Types on Social Media. So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on. And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly. It’s important to understand the different personalities at work on social media platforms – so you can better understand how to connect, engage and build relationships with them. Or, on occasions, how to avoid the difficult and negative types out there. These personality types can be found hanging out on pretty much all social media platforms – and for truly effective social media engagement, you’ll need to be able to spot them.
So, and in no particular order, the seven main personality types are: * The Sponge This personality type is to found all over social media platforms, and they are worth connecting with. . * The Drain * The Guru. ComScore: Mobile social media audience grows 37% Mobile social networking is on the rise, according to a new study from comScore, which shows that 72.2 million Americans accessed social networking sites or blogs on their mobile devices in August, a 37 percent increase over the past year.
In addition, the study revealed that almost 40 million mobile users in the U.S. visit these types of sites every day, a 58 percent increase since August 2010. "This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices," said Mark Donovan, comScore senior vice president for mobile.
Sign up for our FREE newsletter for more news like this sent to your inbox! The largest increase in growth was the number of users who accessed social networking sites from a mobile application, a 126 percent change from this time last year. For more:- see this release. Publications Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One 10/20. For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies. Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients on the dominance of various media in their workflow and budgeting, and represents a 43% leap from the second quarter of 2011.
In fact, the survey indicates that digital may be at the tipping point of overtaking all other media in terms of importance, especially if the economy becomes any more unstable. The iPad remains a strong platform among tablets at 46%, up 85% from last year.
34 Google+ Resources for Your Business: Advice from the Pros. Measuring Social Media ROI | How To Measure Social Media Success | Social Media Agency | MDG Advertising. Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing. Learn about the Value of Infographics. Check out MDG’s other infographics: The Changing Scope of Advertising and Where is Inbound Marketing Headed? Spread the Word You can embed this graphic on your blog or website. Smaller image (475 px width) Like what you are reading?
Follow MDG Advertising and always be in the know. Full Size (1000 px width) It’s official: Google wants to own your online identity. Updated. Ever since Google launched its new Google+ social network, we and others have pointed out that the search giant clearly has more in mind than just providing a nice place for people to share photos of their pets. For one thing, Google needs to tap into the “social signals” that people provide through networks like Facebook so it can improve its search results.
But there’s a larger motive as well: as chairman and former CEO Eric Schmidt admitted in an interview in Edinburgh over the weekend, Google is taking a hard line on the real-name issue because it sees Google+ as an “identity service” or platform on which it can build other products. Schmidt’s comments came during an interview with in response to a question from Andy Carvin, the National Public Radio digital editor who has become a one-man newswire during the Arab Spring revolutions. Google+ is primarily an “identity service” It begs the question of whom Google built this service for?
Developing a Unique Content Strategy for Google+ Many people are reluctant to dip their toes into yet another social network for a simple reason: they have no idea what they’re going to say on yet another social network that they aren’t already saying somewhere else. Many people have cited Twitter as the channel most in competition with Google+, implying that you can adopt the same content strategy for Google+ as for Twitter: short updates, content curation, spur-of-the-moment images and video. But what exactly should you do with these content types on the platform that you aren’t accomplishing on Twitter?
You can always switch, leaving one of your existing platforms and moving the content strategy you’re executing there to Google+. But if your audience is engaging with you regularly on Twitter, Facebook, your community, or LinkedIn, you’re not going to abandon it. For most digital professionals, Google+ is going to be an additional channel for some time to come, not a replacement for a channel they’re already using. Connect: 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Do you wonder how to get your content seen amidst a sea of information? What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition. The Science of Sharing 30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums.
HubSpot’s Dan Zarrella has found that three things must happen to get your content shared. First, people must be exposed to your content (be a fan on Facebook or follow you on Twitter). Many articles have been written on how to increase your audience size and make people aware of your content, including these by Mari Smith and Denise Wakeman. The New York Times recently partnered with Latitude Research to unpack the psychology of sharing. . #1: Your customers don’t trust you Stated plainly, people won’t share your content if they don’t find you or your content to be trustworthy.
Notice the evolution in trust. #3: Your posts are boring. Com-SocialMediaLandscape2011.pdf (application/pdf Object) Defining Social Commerce: A Tale of Three Conversations. Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline - LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best. How do we know if these companies will win, if we can't even agree on what it is? When defining something social, it's helpful to characterize it by the conversations that make up the experience.
I've observed three elemental commerce-related conversations currently taking place: shopping, marketing and trading. Craig Donato is the Founder and CEO of Oodle, a social marketplace that also powers Facebook Marketplace. Social Shopping When I'm thinking about buying something - especially something expensive or something that I simply care about a lot - I talk to people I trust. Social shopping is rooted in the overall shift we're seeing - consumers engaging in the social discovery of everything. It definitely worked in my case. Social Marketing Social Trading. The Great Email Schism: From Gmail's New Doodads To Chris Anderson's Messaging Manifesto. As part of Google's new social spree that just gave field testers Google+, Google's also added a new social feature to Gmail--the People Tab. It's a panel to the right of your Gmail inbox that displays "contextual information about people you're interacting with in Gmail" because "the people you communicate with" are as important as "what you're communicating about.
" To some, it will amount to another doodad on the already cluttered dashboard. The People Tab crams in personal data about the contact, which "may include" an email address (really Google?!) Or occupation, the contact's recent relevant Buzzes, recent emails they've sent you, calendar events, shared Google Docs. There're also buttons to let you email, chat, and telephone 'em. If there are several addressees, then their data stacks up and you have to click to see the extra data for one person. It's either handy or completely inelegant, depending on your mail needs and habits. [Image: Flickr user oneras] How To Use Google Plus. Waiting for a Google Plus invite? Google is rolling out the service in waves and you can expect it to become a ubiquitous social option in the coming months. We have been playing with the service since getting invites yesterday and there are a lot of things to like about Google's new social initiative.
Unlike Google's last big invite-only rollout of a social initiative - Google Wave - users will not be confounded on just what the heck you are supposed to with the service when signing up for the first time. From Friendster, Friendfeed, MySpace and Facebook, users are familiar with how a social platform is theoretically supposed to look. At its core level, Plus is not that much different. Yet, there is so much more. Create Your Circles Imagine the ability to break down Facebook into its various constituent parts and keep them separate from each other as opposed to one giant feed. From the initial interface, you will see four buttons - Home, Photos, Profile and Circles. Photos Profile.