The Seven Personality Types on Social Media. So, as the force that is social media drives onwards and upwards, more and more newbies are entering the online foray that is Facebook, Twitter, personal blogging and the myriad of other social spaces available for us to live, work, and play on.
And with it, they bring their personalities into the social media spectrum, too. The good, the bad, and the ugly. It’s important to understand the different personalities at work on social media platforms – so you can better understand how to connect, engage and build relationships with them. ComScore: Mobile social media audience grows 37% Mobile social networking is on the rise, according to a new study from comScore, which shows that 72.2 million Americans accessed social networking sites or blogs on their mobile devices in August, a 37 percent increase over the past year.
In addition, the study revealed that almost 40 million mobile users in the U.S. visit these types of sites every day, a 58 percent increase since August 2010. "This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices," said Mark Donovan, comScore senior vice president for mobile.
Sign up for our FREE newsletter for more news like this sent to your inbox! The largest increase in growth was the number of users who accessed social networking sites from a mobile application, a 126 percent change from this time last year. Publications Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One 10/20.
For the first time since being tracked, digital media -- including online, social and mobile -- has approached parity with television as the most important medium among agency executives, according to the latest quarterly survey from Strata, the media data processing provider that services roughly half of all U.S. ad agencies.
Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV. That's the closest point of parity in the three years since Strata began querying its agency clients on the dominance of various media in their workflow and budgeting, and represents a 43% leap from the second quarter of 2011.
34 Google+ Resources for Your Business: Advice from the Pros. How To Measure Social Media Success. Is social media marketing effective?
That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies. Fortunately, this enlightening infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing. Learn about the Value of Infographics. Check out MDG’s other infographics: The Changing Scope of Advertising and Where is Inbound Marketing Headed? Spread the Word You can embed this graphic on your blog or website.
Smaller image (475 px width) Like what you are reading? Follow MDG Advertising and always be in the know. <a href=" src=" alt="Infographic: The ROI of Social Media" border="0" width="475" height="1908"></a><br /> Infographic by <a href=" Advertising</a> Full Size (1000 px width) It’s official: Google wants to own your online identity. Updated.
Ever since Google launched its new Google+ social network, we and others have pointed out that the search giant clearly has more in mind than just providing a nice place for people to share photos of their pets. For one thing, Google needs to tap into the “social signals” that people provide through networks like Facebook so it can improve its search results. But there’s a larger motive as well: as chairman and former CEO Eric Schmidt admitted in an interview in Edinburgh over the weekend, Google is taking a hard line on the real-name issue because it sees Google+ as an “identity service” or platform on which it can build other products.
Schmidt’s comments came during an interview with in response to a question from Andy Carvin, the National Public Radio digital editor who has become a one-man newswire during the Arab Spring revolutions. Developing a Unique Content Strategy for Google+ Many people are reluctant to dip their toes into yet another social network for a simple reason: they have no idea what they’re going to say on yet another social network that they aren’t already saying somewhere else.
Many people have cited Twitter as the channel most in competition with Google+, implying that you can adopt the same content strategy for Google+ as for Twitter: short updates, content curation, spur-of-the-moment images and video. 9 Reasons Why Your Content Is Not Shared on Social Networks: New Research. Do you wonder how to get your content seen amidst a sea of information?
What if you could understand why your audience shares some information and not other? That would make your content stand out from the competition. The Science of Sharing 30 billion pieces of content are shared on Facebook each month, including blog posts, links, news stories and photo albums. Com-SocialMediaLandscape2011.pdf (application/pdf Object) What Changing Social Media Usage Means for Marketers. The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before.
The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, these and other networks are seeing their audience growth taper off as most new users come from other countries such as the BRIC nations and Indonesia. Meanwhile, users in more advanced countries have been shifting their behaviors after spending years on the sites. According to the GlobalWebIndex “Wave 5 Trends” report, social network usage growth has all but stopped among 16- to 24-year-olds in the US, and in a few countries usage within this already-saturated group is actually declining.
Defining Social Commerce: A Tale of Three Conversations. Everyone, especially Wall Street, is standing up to salute social commerce.
Look at the IPO pipeline - LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best. The Great Email Schism: From Gmail's New Doodads To Chris Anderson's Messaging Manifesto. As part of Google's new social spree that just gave field testers Google+, Google's also added a new social feature to Gmail--the People Tab.
It's a panel to the right of your Gmail inbox that displays "contextual information about people you're interacting with in Gmail" because "the people you communicate with" are as important as "what you're communicating about. " To some, it will amount to another doodad on the already cluttered dashboard. The People Tab crams in personal data about the contact, which "may include" an email address (really Google?!)
Or occupation, the contact's recent relevant Buzzes, recent emails they've sent you, calendar events, shared Google Docs. There're also buttons to let you email, chat, and telephone 'em. It's either handy or completely inelegant, depending on your mail needs and habits. How To Use Google Plus. Waiting for a Google Plus invite? Google is rolling out the service in waves and you can expect it to become a ubiquitous social option in the coming months. We have been playing with the service since getting invites yesterday and there are a lot of things to like about Google's new social initiative. Unlike Google's last big invite-only rollout of a social initiative - Google Wave - users will not be confounded on just what the heck you are supposed to with the service when signing up for the first time.