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First Pandora IPO'd , then it hit 100 million users and now it is rolling out a redesign. Ditching Flash in favor of HTML5, Pandora will be unveiling its new look first to Pandora One subscribers, rolling out to other users in the next few weeks. We have yet to get our hands on the new Pandora (look for a walkthrough when we do), but word on the street is that it's faster and much easier to use.
) | logo = | caption = HTML5 official logo, introduced on January 18, 2011. | extension = .html | mime = text/html | type code = TEXT | uniform type = public.html | owner = World Wide Web Consortium and WHATWG | genre = Markup language | predecessor = HTMLCodeV5 | container for = | contained by = | extended to = XHTML5 | standard = | free = Yes | url = }} HTML5 is a markup language for structuring and presenting content for the World Wide Web and a core technology of the Internet . It is the fifth revision of the HTML standard (created in 1990 and standardized as HTML 4 as of 1997) and, , is a W3C Candidate Recommendation .
Over the past two decades, the mobile industry has become increasingly stunted by fragmented protocols, standards, and regional differences . But a hot new technology called HTML5 promises to remedy this by delivering an unprecedented open, democratic and wonderfully fertile mobile web. Evangelists say the HTML5 movement has so much momentum that it could defeat the native app — an application that is designed to run on a single platform — in as little as two years.
Many of the tasks we’ve traditionally undertaken have been moving over to mobile over the past few years thanks to devices like the iPhone that have shifted our expectations. Email usage is one of those tasks, with email marketing company Campaign Monitor revealing some interesting patterns from the last two years of data it has collected from — and here’s a sample size for you — over 2 billion recipients. The percentage of emails opened on a mobile device has risen from just 4% in May 2009 to 20% in May 2011 while desktop client usage has declined by 11%. Webmail has shown the least change over two years, with a 4% decline.
There have been a lot of posts about how HTML5 is great for website development. The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. As a result, the W3C standard that is "not ready for production yet" is gaining tremendous popularity on mobile and tablet devices and has become a major game changer for mobile display advertising. Why is this story particularly exciting right now? Just this month, commonly implemented ad serving platforms, such as Google with its Doubleclick DART ad serving platform and various other platforms used by premium publishers have been or are being upgraded to also track impressions on the mobile device.
You are here: Home Dive Into HTML5 show table of contents Diving In Everybody knows about web forms, right? Make a <form> , a few <input type="text"> elements, maybe an <input type="password"> , finish it off with an <input type="submit"> button, and you’re done.