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Funny Fake Facebook Walls - The Wall Machine. How much is that Facebook Fan worth anyway? Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 when it comes to a Media Equivalent Value (MEV) per year. This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions. This would result in $300,000 a month in Media Equivalent Value or what the brand might have to spend elsewhere to get the same eyeballs. So then the math goes $300,000 month, which is $3.6M a year, meaning with 1M fans, the average value is $3.60 per fan.

While I can understand the approach to equating it to media dollars that you would have to spend to get that same reach only .2% of Fans ever return to a Fan page and in some cases it’s more like .02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. 9 Facebook Marketing Success Stories You Should Model. Are you curious what other companies are doing to achieve success with Facebook marketing? You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their Facebook presence by implementing innovative Facebook marketing practices. You’re guaranteed to find inspiration for your Facebook marketing efforts here. These tactics will work for just about any business—large or small, B2B or B2C. . #1: Cheese & Burger Society The Cheese & Burger Society is sponsored by the Wisconsin Milk Marketing Board.

One savvy practice introduced here is fan gating. If you use a contest for fan gating, make sure you abide by Facebook’s terms of service. This contest brought 1000s of new fans for The Cheese & Burger Society To increase engagement, Cheese & Burger Society created a Send to a Friend app, allowing fans to send a cheeseburger to their friends.

The Send to a Friend app makes it easy to connect with a friend in a fun way Key Takeaways: #2: IdeaPaint. Facebook is Great, But Does It Make Businesses Any Money? There is no shortage of hype around social media, especially for the space's most dominant player, that 500 million user-strong behemoth called Facebook. For businesses of all shapes and sizes, the need to jump on the social Web bandwagon is pretty much a given at this point. Indeed, more than 70% of small businesses use Facebook, according to a recent Merchant Circle survey. While the perceived urgency of getting on board is clear, what's less obvious to businesses is whether or not social pays off. Of course, the question of what social media ROI even means varies across different types of businesses, all of whom have different goals in mind for their social marketing strategies.

For most e-commerce-based businesses, the use of Facebook is not translating into cash, at least according to a recent report from Forrester. Of the 24 companies interviewed, only 7% cited social networking as one of their most effective sources of customers. Is it just a matter of time? 10 Things You Should Know About Facebook Timeline. Facebook yesterday officially announced that over the "next few weeks" it will roll out Timeline to all users. This means Timeline, the reverse-chronological display of a user's history on Facebook and other life events, which replaces and combines a user's Facebook Wall and Profile, will become non-optional.

No specific date was given, and the language used ("roll out") suggests that the change won't occur on one single date for all users, but that batches of users will be transitioned on different dates. Before Timeline strikes your Facebook account, there are a number of key things to know about the feature. Basically, until recently, users were able to opt-in to Timeline; now they will be automatically switched over. When you get Timeline, however, you'll have a seven-day preview period, during which you can delete the content that is on your profile and hide what you don't want displayed.

" Q: What is Facebook Timeline? Q: How can I get Facebook Timeline? Q: I'm worry about privacy!