How to Use Gamification to Grow Your Business and Engage Your Employees. InShare65 Nowadays, the gamification trend is spreading to businesses, affecting marketing strategies and employee management. It’s a powerful tool for marketers to showcase their brands and for companies to increase employees’ performance and engagement. Let’s define gamification first. It refers to applying gaming techniques to non-gaming processes for many reasons: to add fun and interest, to engage, to allow people to experience adrenaline and a sense of competition, and to gain victory. Including gaming elements to the companies’ strategies results in a mix of fun and business, which makes routine activities more attractive and has significant impact on the company’s marketing and employee performance. But as any new trend, poor implementation puts gamification at risk of falling short of expectations and failing its business goals.
To carry out a successful gamification strategy for stimulating employee engagement, pay attention to the following ideas. 1. 2. 3. 4. 5. 6. 7. 8. 9. How Gamification is Driving Business. < Back to blog home If social media led to the democratization of knowledge, then gamification will lead to the democratization of education. This latter idea is certainly one that Brian Burke, vice-president at Gartner has espoused. When you think about how gamification is leveraged today, it is much larger in scope than online gaming.
In fact gamification today is driving business. Looking at the various components, you begin to grasp the enormity of the market potential. There are two non-traditional categories that we are seeing when it comes to business leveraging gamification: 1. A. CEB the world’s leading member-based advisory company with 97 percent of its membership made of up the Fortune 100, acknowledges that “serious games –are not only predictive of on-the-job performance in that they show the natural behaviour of candidates, but they also help the hiring organization to: B. C. Companies like Xerox are touting the importance of employee wellness and how gamification helps. Creativity Drives Business Success. Photo by G. Campbell For years, business leaders have focused on things like employee productivity, process efficiency and workforce planning as the key success drivers for their companies.
But over the past few years, the mindset has shifted. Leading companies recognize the importance of another key success driver – the need to infuse creativity into all aspects of business– from strategy and culture, to innovation and customer engagement. Adobe and Forrester recently conducted a study that found that creative companies – those that encourage creative perspective, practices, and culture – outperform in both revenue growth and market share. 58% of respondents from creative companies said their revenues have strong growth (10%+ year-over-year), vs. only 20% of less-creative firms. And creative companies are 50% more likely to report a commanding market leadership position over competitors. 1. We often assume creativity will take care of itself within the creative or marketing teams. 2. 3.
Pixar Didn't Just Change the World of Film -- It Transformed Business. Klou. Entrepreneurs are nothing if not a trailblazing bunch, and they know firsthand that many rules were made to be broken. From hiring to time management, email etiquette to funding, today's business owners are tossing the guidebooks. More and more businesses these days are even breaking the (former) cardinal rule of business — don't start a venture with friends — and seeing success. We spoke with a handful of entrepreneurs about their approach to business — and the rules they broke along the way. 1. "I have learned over the past eight years that it is better not to hire someone with 'industry experience,' particularly when your product and business model is a disruptor. 2. Image: Mashable composite. iStock elapela "Of a Kind HQ doesn't officially open for business until 10:30 a.m., and we made the decision to have a late start-time in order to protect our mornings. 3.
"In the very early days we did everything ourselves to save cash (cleaning toilets is not below us!). 4. 5. 6. 7. 8. 9. 10. Gamification in Business: How Learning and Development Can Take It Beyond the Hype. Is the buzz on gamification in business reaching its peak? According to Gartner’s Hype Cycle, that may be the case. Yet according to Brian Burke, gamification in business (and, we would argue, training) can “motivate people to do extraordinary things.” Experienced, talented learning and development professionals have the skills to take gamification in business beyond the hype. I just finished reading “Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke of Gartner. Like many new technologies, there's lots of hype about gamification in business. Burke’s book is an intelligent primer on gamification. Gamification in Business and Training: Success Starts in the Design Process What's really interesting to me is what Burke has to say about the gamification design process.
Instead, it starts with clearly identifying: Organizational goals and related metricsEmployee (“player”) goals; really understanding what motivates core behaviors. Blogging for Business: How Content Can Improve Your Sales. Are you wondering how a blog can help your business? Are you trying to figure out how content can improve your sales? To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy. Marcus shares insights into the struggles marketers have to get results from business blogging. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. What blogging is today.
Social Media. CashBase - Personal finance made simple. Guido Olomudzski (@golomud) sur Twitter. Uso de las redes sociales en España (actualizado enero 2011) El mundo de tu Pyme (@elmundodetupyme) sur Twitter.