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Khalid Hamdan sur Twitter : "7 deadly sins of #socialmedia #marketing @TamaraMcCleary @tedcoine @NatSchooler @StandardofTrust @ronmci @Jshetty1. 6 tips for a successful social media training program. Companies usually undertake social media training to prevent future problems.

6 tips for a successful social media training program

Most companies build programs to ensure employees will understand what to do with negative comments or know how to behave in a crisis. That is important and necessary work. However, successful social media training should extend much further than a discussion on how to prevent problems. It should aim higher and show employees how to identify and develop relationships with online advocates that could support a company's business and marketing objectives. The ideal social media training session will help participants better understand the significant differences between social media platforms; learn how to engage and share with their desired audiences; and build or extend meaningful, professional friendships.

Here are six training best practices: 1. To save money, some companies make the mistake of providing one-size-fits-all digital media training materials and counsel. 2. 3. 4. Creative Twitter Tools. 60 Inspiring Examples of Twitter in the Classroom. Social media offers some great opportunities for learning in the classroom, bringing together the ability to collaborate, access worldwide resources, and find new and interesting ways to communicate in one easily accessible place.

60 Inspiring Examples of Twitter in the Classroom

Teachers and educators around the world have found innovative ways to use Twitter as a teaching tool, and we’ve shared many of these great ideas here with you. Read on, and we’ll explore 60 inspiring ways that teachers and students can put Twitter to work in the classroom. Communication. Teachers – The 10 Stages of Twitter. Stage 1 Sign up to twitter following persuasion/pestering by colleagues.

Teachers – The 10 Stages of Twitter

Follow Stephen Fry, a famous sportsman/popstar and a news channel. Read a few tweets, don’t understand what the fuss is about and mock anyone who uses twitter. Social Media Grows at NY Times, But Home Page Remains King. Social Media content on MediaShift is sponsored by the John S.

Social Media Grows at NY Times, But Home Page Remains King

Knight Journalism Fellowships, a program offering innovative and entrepreneurial journalists the resources of Stanford University and Silicon Valley. Learn more here. Lately Facebook has been trumpeting its prowess in driving traffic to news sites. In a blog post a couple weeks ago, Facebook media guy Justin Osofsky crowed that Facebook was now the number one referral site to SportingNews.com and that the Washington Post saw Facebook referral traffic grow 280 percent year-over-year. That’s certainly impressive, but the New York Times website continues to get the majority of traffic from its own home page.

That’s right. Still, Roberts has a lot to celebrate when it comes to the New York Times on Facebook. > @NYTimes on Twitter has 2,845,559 followers > The NYTimes Facebook page has 1,052,752 fans > Over 450,000 NYTimes.com users have opted to ‘Log In with Facebook’ to make comments on the site. Marketing. Instagram Marketing and Resources for Photographers. Model Katelyn Clouser from John Pyle Photography.

Instagram Marketing and Resources for Photographers

Image by Nick Sharples Many Seniors Ignite photographers are using Instagram to connect with their high school senior clients. It is a fantastic storytelling tool for branding and marketing your business. Seniors are pretty active on Instagram more and more everyday. If you’re not using Instagram you are missing out! Here are a few awesome Instagram tools, resources and ideas for your studio – all of which are free. Instagram Tutorials First, if you’re new to Instagram, or just looking to make the most of it, The Collective has some fantastic tutorials: Instagram Tools 3 girls photography blog Instapress You’ll notice on the sidebar of this page, there are Instagram images from the seniors ignite hashtag (#seniorsignite).

I like this plugin over some others, mainly because it gives you the option to create a galley of images using a hashtag, instead of an Instagram username. FollowGram FollowGram Profile Page Statigram Statigram Profile Page. The Impact of Social Media. Harvard Business Review Analytics Services has released a study on the impact of social media.

The Impact of Social Media

Facebook, Twitter, Linkedin, blogs etc. offers organizations the chance to join conversation with millions of customers around the globe every day. But even though social media has great potential, many organizations do not properly integrate social media in their marketing and communication efforts, or only use it as a one-way communication channel instead of listening, analysing, and driving conversations. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. The participating organizations were mainly based in the US and in Asia. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them. • Nearly one-third (31%) do not measure effectiveness of social media.

Clay Shirky: How Social Media can Make History. Shirky says that before the Internet and social media, over the past 500 years, there were only four periods where media changed enough to warrant the label “revolution.”

Clay Shirky: How Social Media can Make History

Research these revolutions and create a visual way to represent their key features. Do you have a guess about what the next revolution might bring? If so, add it in!