Cheerios stands by TV ad showing mixed-race family. NEW YORK (AP) -- A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Dad told me Cheerios is good for your heart. Is that true? " Cut to dad waking from a nap on the living room couch with a pile of Cheerios on his chest (where his heart is) crunchily cascading to the floor. The message is in line with the company's Heart Healthy campaign, except this 30-second ad features a black dad, white mom and biracial child and produced enough vitriol on YouTube last week that Cheerios requested the comments section be turned off. This week, the company is standing by the fictitious family, which reflects a black-white racial mix uncommon in commercials today, especially in ads on TV, at a time when interracial and interethnic couples are on the rise in real life, according to 2010 U.S.
"The ability for nameless, faceless people to get on the Internet is out there, and companies don't like it when people yell at them," she said. Office of Public Health Preparedness and Response. Measurement Worksheets | Measuring in Inches Worksheets. Science Education Safety - CSSS. Science Education Safety The PDF files below are for science safety guides. The guides are free to schools to download. To read or print the files you will need the Adobe Acrobat Reader installed on your computer. The guides were published by Council of State Science Supervisors (CSSS) with support from the American Chemical Society, the Eisenhower National Clearinghouse for Mathematics and Science Education, the National Aeronautics and Space Administration, DuPont Corporation, Intel Corporation, American Chemical Society, and the National Institutes of Health. You may print and distribute the booklet to teachers and other educators. Science Safety Information to Download: Science and Safety, Making the Connection (PDF) - A Secondary Safety Guide General Science Safety Checklist Recommendations Safety Web Links NSTA Safety in the Science Classroom NSTA's Laboratory Science Flinn Scientific Safety Pages Flinn School Laboratory Safety Courses.
Resources for Science Literacy - Professional Development. Note: The information in RSL: PD was current as of the date of original publication.* Project 2061 is making this product available online as a service to the education community. * American Association for the Advancement of Science. (1997). Resources for science literacy: Professional development. New York: Oxford University Press. 21st Century Skills. Pay attention, please… Scientific Method Song. Many Eyes. Exploratree - Exploratree by FutureLab. Science House.