PPC

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Pay per click ( PPC ) (also called Cost per click ) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market . Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads.

http://en.wikipedia.org/wiki/Pay_per_click

Pay per click - Wikipedia, the free encyclopedia

ECPM redirects here. It is also short for European Christian Political Movement . Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising .

http://en.wikipedia.org/wiki/Cost_per_mille

Cost per mille - Wikipedia, the free encyclopedia

CPM_CPC_CPA_dCPM.pdf (application/pdf Object)

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