Quiza sea el momento de replantearse el enfoque de la publicidad movil La publicidad móvil está de moda. Sin embargo, un 79% de los usuarios asegura que los anuncios en sus dispositivos móviles resultan intrusivos. ¿Cómo se puede luchar contra ello, haciendo que el usuario se sienta partícipe y aumentando las conversiones? Fjord, consultora líder en servicios de diseño digital, considera que la experiencia del consumidor debe estar en el centro de la publicidad, de forma que el usuario se sienta involucrado más que interrumpido. Después de todo, cuanto menos se irrite al usuario, más clics hará. Una investigación de YouGov revela que el 88% de los usuarios ignora los anuncios que aparecen en las aplicaciones, mientras que un 86% hace lo propio con los anuncios en la web móvil. Si bien el jurado aún está deliberando, quizá sea el momento de replantearse el enfoque de la publicidad móvil y adoptar un enfoque nuevo. El aprendizaje en otros sectores nos permite identificar cómo atraer de forma exitosa a los consumidores y de forma indiscutiblemente rentable.
Cost per mille Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium.[1][2] The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates. CPM is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of overall campaigns. [3] For media without countable views, CPM reflects the cost per 1000 estimated views of the ad. Purpose[edit] Construction[edit] Advertising Cost ($) / Impressions Generated For example: Example This shows that:
Cost per impression Purpose[edit] Cost per impression, along with cost per click and cost per order, is used to assess the cost effectiveness and profitability of online advertising.[2] CPI is the closest online advertising strategy to those offered in other media such as television or print, which sell advertising based on estimated viewership or readership. CPI provides a comparable measure to contrast internet advertising with other media. Impression versus Pageview[edit] An impression is the display of an ad to a user while viewing a web page. A single web page may contain multiple ads. Construction[edit] Cost per impression is derived from advertising cost and the number of impressions. Cost per impression ($) = Advertising cost ($) ÷ Number of Impressions (#) Cost per impression is often expressed as Cost per Thousand Impressions (CPM) to make the numbers easier to manage.[2] See also[edit] References[edit] Further reading[edit] Chaffey, Dave; et al. (2006). External links[edit] MASB Official Website
Pay per click Pay per click (PPC), ”betala per klick”, är en metod för webbreklam som bygger på att man köper sökord för sin webbplats hos något av de företag som har sökmotornätverk och publicerar annonser kopplade till sökord på olika webbplatser. När användaren söker på ett specifikt sökord visas annonsköparens annons i anslutning till sökresultatet. Alla de stora söknätverken arbetar med auktionsmodeller där populärare sökord kostar mer att annonsera på än mindre populära. Google är en stor PPC-aktör, och placerar annonserna såväl på sina egna sajter som hos partners. Yahoo och Eniro är andra företag som erbjuder sponsrade länkar. Tekniken för att mäta klick på flashannonser kallas ibland för Clicktag. Se även[redigera | redigera wikitext] Sökmotormarknadsföring Referenser[redigera | redigera wikitext] Noter[redigera | redigera wikitext] Externa länkar[redigera | redigera wikitext]
Step by Step Guide to PPC Campaign Setup As we grow and take on more and more clients as well as consult with smaller clients, there has been one very alarming trend that we have noticed. The majority of business owners coming to us asking us to “fix” or “improve” their PPC campaigns all arrive with their accounts in the same state. Poorly set up and poorly performing. This is a little mind boggling as all PPC networks give explicit instructions on how an account or campaign should be set up. I will now go through step by step how we set up our campaigns and our campaigns for clients. This is quite a long article, so don’t say you have not been warned. Before we start, here are three tips to save you time and get you the most out of your PPC campaign using this guide: Download the free AdWords Editor tool from Google.If possible, create a new account for your content network campaigns.Download the free KeyWordPad tool from GoodKeywords. Step 1) – Account Structure Determination Caveat. Step 2) – Keyword Research Tip. Caveat.
Posicionamiento en buscadores El posicionamiento en buscadores, optimización en motores de búsqueda o SEO (del inglés search engine optimization) es un conjunto de acciones orientadas a mejorar el posicionamiento de un sitio web en la lista de resultados de Google, Bing, u otros buscadores de internet.[1] El SEO trabaja aspectos técnicos como la optimización de la estructura y los metadatos de una web, pero también se aplica a nivel de contenidos, con el objetivo de volverlos más útiles y relevantes para los usuarios. Historia Los administradores de páginas web y proveedores de contenido comenzaron a optimizar sitios web en los motores de búsqueda a mediados de la década de 1990, tan pronto los motores de búsqueda comenzaban a catalogar la primera Internet. En un principio, sitios como Yahoo! ofrecían la inclusión a los sitios que solicitasen motu proprio su indexación, que era manual. Page y Brin fundaron Google en 1998. Ejemplo de PageRank Toolbar mostrando PR8 Posicionamiento natural u orgánico Linkbuilding Técnicas
Warren Contreras dot com Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.[2] Market[edit] In 2012, North American advertisers spent US$19.51 billion on search engine marketing. The largest search engine marketing (SEM) vendors were Google AdWords, Bing Ads,[3] and Baidu. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.[4] Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. History[edit] As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly. Methods and metrics[edit]
Series Today we held the last in the series of new interface webinars. Each week we get lots of great questions from attendees about the new interface. Today on New Interface Thursdays we're going to highlight some of the top questions and answer them. How do I delete keywords?To delete a keyword, select the checkbox next to it and then click on the Change status menu at the top of the table. My ad is pending review. In the previous interface, ads were reviewed and approved in the same way, but this information wasn't visible. Where do I find spreadsheet editing? What is the difference between 1 per click and many per click conversions? In contrast, many-per-click conversions count each conversion that occurs after a click on your ad. You can learn more about the difference between 1-per-click and many-per-click conversions here. How do I view Destination URLs for keywords? Where are settings for ad scheduling, frequency capping, ad rotations, etc? Thanks for all the great questions.