Pay per click

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”[1] In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, which provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Purpose[edit] History[edit]

http://en.wikipedia.org/wiki/Pay_per_click

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Cost per mille Cost per mille (CPM), also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Radio, television, newspaper, magazine, out-of-home advertising, and online advertising can be purchased on the basis of showing the ad to one thousand viewers. It is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium.[1][2] The “cost per thousand advertising impressions” metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.

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Warren Contreras dot com Google AdSense - Making Money With AdSense Google AdSense is the Google program where you can host pay-per-click ads on your Website. When someone clicks an ad, you earn money. Simple as that. SponsoredReviews Blog - Get Paid to Blog Tips and Tricks Building a brand from scratch is not an easy thing to do, especially if you are in a market that is very competitive. How does one start to rise above the noise to distinguish themselves as a heavy hitter? What techniques and tricks can you use to reach your brand awareness goals? Below I have outlined some of the most effective ways to build your brand using online marketing techniques. Video Marketing: Google AdSense Tutorial Introduction - The Basics Google AdSense is probably the most popular advertisement service on the web. By including a specific javascript code in your web site, it allows you to generate revenue though different advertisements related to your web site content. The amount of generated income is based on the type of advertisements and the number of clicks on them. Your income is generated both from clicks on ads and from impressions (number of times the advertisement is shown on your web site). Besides the clicks and the impressions, you can earn money by including a Google search box in your web site code. If your web site visitors use it you will get a percent of the profit relevant to their search terms.

How to Use Google AdWords Effectively How to Use Google AdWords : Use Google AdWords Effectively Understanding how to use Google AdWords is vital to your online marketing efforts, with AdWords being the most popular form of pay-per-click (PPC) marketing. Using AdWords enables you to advertise on Google, the most popular search engine, which in turn enables you to get your advertisements in front of the biggest potential audience.