How Social Media Drives New Business: Six Case Studies. Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare.
The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons. And while major brands like Starbucks, Virgin, and Levi’s have been participating in the social web for some time now, the rate of adoption among small businesses is increasing too. According to a recent University of Maryland study, social media adoption by small businesses has doubled from 12% to 24% in the last year. But as these businesses look to Facebook and Twitter to connect with customers, many are finding that some strategies work and some do not produce results. We’ll be exploring these questions at a panel on Social Media and Businesses at our Social Currency CrunchUp on July 30. Kimball says he has no marketing budget and Twitter has been a great way to amass fans. Dr. Social Media Mistake #7 - Handing Over the Keys.
The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part One. InShare0 Hybrid Theory |ˈhīˌbrid thee-uh-ree |: The fusion of creative and communications, combining earned and paid media to enliven ideas, unite communities, amplify stories and spark desired outcomes.
Part One of Three… Marketing, advertising, service, communications, and business dynamics in general is undergoing incredible transformation. The innovation transpiring across the board however, wasn’t ushered out of vision as much as it was pressured through the democratization of content and the equalization of influence. After years of the socialized media changing how individuals find, create, consume, and share information, we are approaching the cusp of following markets to leading them.
Business and its supporting branches of information dissemination, connection, and contact, are no longer practical in the era of interactive media. Social Media Upsets the Balance In social networks, attention is earned and engagement is a privilege. The Five P’s of the Marketing Mix 1. Take me to your Leader! Web Strategy by Jeremiah Owyang. They have new powers.
They are backed by powerful companies. And they are starting to organize. No, I’m not talking about the latest episode of Heroes. I’m talking about the people formerly known as your customers. You may be asking, “What powers do they have? I’ll be glad answer that. They are powerful. What it means: Your customers are now starting to be your competitors. Technology is giving them strength. What it means: They can get much of what they need from each other –rather than from corporations. They are organizing as a collective. The resistance is coming from municipalities and corporations that do not espouse change and its potential impact on their traditional controls. What it means: They are connecting to each other, and are self-organizing like a organic company. The term “customer” or “consumer” is becoming antiquated.People who used to have the custom of buying from corporate entities will no longer be customers if they are enabled to get what they need from each other.