On Wednesday Steve Jobs unveiled a new MacBook Air, with an entirely solid state hard drive, seven-hour battery life, super-slim design and a price tag of $1,000 (for the 11-in. model). Yet for the previous week, I'd already been using an ultra-light Apple notebook with an entirely solid-state hard drive, a battery that charges fast and lasts for so long I rarely have to care (I just plug it in every other night), and an eminently portable 9.7 in. screen (which detaches). It has a pretty generous 32GB of storage. Most importantly, it cost me, in total, a mere $670.
BP may have been able to cap the oil spewing into the Gulf of Mexico, but cleanup efforts are really just beginning.
There was a time when having a dotcom was absolutely key to your brand, and once you had one, it was the URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that really the right strategy – or even a requirement at all?
Social media conversations can reflect peoples’ attitudes, needs, desires and intentions.