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This App Knows More About Your Facebook Account Than You Do. Nearly 50% of my Facebook friends are married, which adds up to 123 people total. Meanwhile, 20.1% or 51 of my friends are in a relationship, and 13 are engaged. All this information I now know thanks to a new "Facebook Report" by Wolfram Alpha, which will gift you with more knowledge than you could possibly ever want to know about yourself and your Facebook profile. You can access your data by going to Wolfram Alpha's site and typing "Facebook report" into the search box.
Results will ask you to authenticate the app, giving it permission to analyze your account and tell you details. For instance, I now know I’m Facebook friends with 10 Davids, making that name the most popular on my friends list. Chris comes in second place with a total of 8 making their way onto my list of friends. I have the most friends in common -–151 -– with my friend Benton, someone I’ve know since middle school.
The app even gives you a detailed breakdown of you and where you’re from. The social economy: Unlocking value and productivity through social technologies | McKinsey Global Institute | Technology & Innovation. In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Exhibit Enlarge Two-thirds of this potential value lies in improving collaboration and communication within and across enterprises. Communication & Media Studies - Museum of Social Media: HOME. Company | A social journey. Making sense of social media. Which Social Network Makes The Most Business Sense? - The BrainYard. Facebook? Twitter? Google+? Pinterest? Here's how to ensure you dedicate resources to the right platforms for your business. 6 Social Sites Sitting On The Cutting Edge (click image for larger view and for slideshow) A friend on Facebook recently shared a cartoon from Noise to Signal showing a pair of work associates pondering their social strategy: "So we poured our budget into a Foursquare strategy, which we abandoned to pursue an Instagram strategy, which we dropped to pursue a Pinterest strategy.
I thought the cartoon, by Rob Cottingham, nailed a problem that many organizations are facing today: With so many social networking platforms out there, and with new "it" platforms changing the landscape at a dizzying pace, where should you dedicate what are probably limited resources? At the heart of any decision about social strategy is relevance, according to Jason Breed, Global Social Media practice lead for Accenture and co-founder of www.Hashtagsocialmedia.com. Segmenting China's Social Media Market - Max Magni and Yuval Atsmon.
By Max Magni and Yuval Atsmon | 10:00 AM August 22, 2012 As China’s economy continues to grow, albeit in fits and spurts, companies there are engaging in increasingly intense battles for the consumer. There’s a new battleground, though: With around 300 million Chinese using social media platforms — more than those in any other country — websites like QZone and Sina Weibo have now become critical to the marketing mix. China has the world’s most active social media users, according to a survey we recently conducted, with 91% of respondents saying they had visited a social media site in the previous six months compared with 67% in the US and 30% in Japan. Most marketers are therefore trying to engage with the increasingly affluent social media user. What sets China apart is that social media has a greater influence on purchase decisions than it does elsewhere. The Chinese prefer peer-to-peer recommendations because they don’t trust formal institutions, as we have pointed out.
The psychology of social networking (infographic) Are we obsessed with social media or are we obsessed with ourselves? Asks a new infographic. With 80pc of social media posts being about the poster, the latter just may be the case. The infographic created by PsychologyDegree.net and published on Visual.ly takes a look at the psyche behind social networking. Consider this: half of all users compare themselves to others when they view photos or status updates, according to the infographic which also examines why people add ‘friends’, how many tweets and status updates are produced in a minute, and other facts and figures about social networking. Despite all this activity and information put out on social networks, though, nine out of 10 Americans think people share too much. Tina Costanza.