Social+web. How to Dissuade Yourself from Becoming a Blogger. BuzzLogic: The Science of Influence. San Francisco, Calif.
(November 3, 2011)BuzzLogic, an online media company that specializes in emotive-based advertising, announced today that it has changed its name to Twelvefold Media. The word twelvefold signifies a substantial increase in size, degree or amount and centers upon Spectrum, the companys recently launched, emotive-based online advertising platform. Spectrum introduced a new definition of relevance for targeting ad messages. The technology moves beyond simple context of keywords on a page to reflect the influence, authority and emotional mindset a piece of content creates with its readers. Your new IT budget: $10. It’s been a remarkable year, even discounting the hype, and as it comes to a close we find the entire traditional IT industry in a weirdly precarious position.
In some ways, the traditional vendors seem to be going about their business in traditional ways, selling lots of gear and software licenses and maintenance contracts, pushing upgrades and service agreements – and making a pretty penny off all of it. And yet the entire enterprise seems increasingly unreal. Watching the IT business today feels kind of like watching one of those Roadrunner cartoons when Wile E. Coyote would race off a cliff and manage to tread air for a few long seconds, his legs moving in a blur, his mind not quite registering the fact that the ground had disappeared from beneath him.