The Doctor of the Future. The Rise of the C-Tweet. Health Care Meets Social Networking - Jacksonville Business Jour. The Mayo Clinic wasn’t sure what to expect from social media when it gave it a test run four years ago.
Things like iPods, MySpace and blogs had exploded onto the social scene, and businesses were looking to cash in. But the health care industry had other considerations, and more rules to play by. The interest was not exclusively marketing and advertising, but rather how to use the technology to transform the access, delivery and dissemination of health information. Is Your Corporate Blog Flame-Resistant?