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Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data. Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.
Vertical Response Data: "Small Businesses Look to E-Mail an
The opportunity for CPG marketers in social media probably does not ultimately lie in paid advertising, or even in building a branded community or fan page on a social network.
The Social Media Opportunity for CPG Companies - The eMarketer B
News Corp.-Microsoft - The eMarketer Blog
So, will News Corp. take money from Microsoft, confining links to its content — such as FOX News and the Wall Street Journal — to Bing rather than across all search engines (that is, not on Google)?