Wordofmouth. Vertical Response Data: "Small Businesses Look to E-Mail an. Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising. The Social Media Opportunity for CPG Companies - The eMarketer B. News Corp.-Microsoft - The eMarketer Blog. eMarketer: Web's Cut of Ad Dollars to Pass 15% by 2013.