CMO+Council
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CMOs: Consumers Are Connected. You Need To Be, Too [Forbes]
Jeremiah Owyang As we near the end of the year, CMOs are planning their marketing strategies for 2010. We learned during the recent Forbes CMO Summit that progressive CMOs are putting more resources behind their social marketing efforts.
Global top marketers report that their budgets and staffs are holding up fairly well despite the recession, but they are feeling more pressure to sharpen their focus, grow market share, show ROI and prepare their organizations to meet digital marketing and measurement challenges, according to a new report from the Chief Marketing Officer (CMO) Council . The CMO Council’s Marketing Outlook ‘09 study finds that customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009. However it also reveals a somewhat alarming disconnect between management mandates for 2009 and marketing’s limited plans to invest in automation, collaboration and process improvement. More surprising, according to study, senior marketers express limited aspirations to elevate their positions within their organizations and to forge tighter links with line-of-business executives, finance, the CIO, and IT groups. Half Say Budgets Holding Firm
Optimistic CMOs: Budgets & Jobs Stable, Need More Digital Fo