CMOs: Consumers Are Connected. You Need To Be, Too [Forbes] Marketing: True Efficiency Requires More Than Cutting Costs - Ad. Superbrands - Frontiers of Marketing. Optimistic CMOs: Budgets & Jobs Stable, Need More Digital Fo. CMOs: Digital Data Without a Clear Vision Is Empty - Advertising. UniLever CMO Clift Throws Down the Social-Media Gauntlet. Digitally Deficient CMOs Need Not Apply.