CMOs: Consumers Are Connected. You Need To Be, Too [Forbes] Marketing: True Efficiency Requires More Than Cutting Costs - Ad. Superbrands - Frontiers of Marketing. Optimistic CMOs: Budgets & Jobs Stable, Need More Digital Fo. The CMO Council’s Marketing Outlook ’09 study finds that customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009. However it also reveals a somewhat alarming disconnect between management mandates for 2009 and marketing’s limited plans to invest in automation, collaboration and process improvement. More surprising, according to study, senior marketers express limited aspirations to elevate their positions within their organizations and to forge tighter links with line-of-business executives, finance, the CIO, and IT groups.
Half Say Budgets Holding Firm Half of marketers surveyed report they’re either holding firm on budgets or anticipating increases. Nearly one third plan at least a small budget increase, with 8.2% planning a hike of more than 10%. At the other end of the spectrum, nearly half say they will decrease spending at least somewhat, with 18.8% anticipating cuts of more than 15%. Staff Keep Jobs but Need to be Digital. CMOs: Digital Data Without a Clear Vision Is Empty - Advertising.
UniLever CMO Clift Throws Down the Social-Media Gauntlet. Digitally Deficient CMOs Need Not Apply.