Editd aims to spot the trends the fashion world doesn't. Data is the key to tracking any sort of trend.
London-based Editd takes a big data approach to fashion trends. Online clothes-shopping: is an avatar the answer? Here's the thing: I just don't get online clothes-shopping.
DVDs, washing powder, large consignments of alcohol: I can see why it's easier to buy these online – but clothes? I can't get round the basic principle that I need to know what something looks like on me before I part with my cash. So Tesco's new virtual fitting-room, which launched for women only on Wednesday via Facebook for a two-month trial, sounds like a great idea: upload a couple of photographs, and you can create a 3D version of yourself and try on items from the F&F clothing range.
Are productivity apps more hype than help? - BBC News. Image copyright Thinkstock There are hundreds of apps claiming to help us become more productive, efficient and organised.
And the smartphone is to blame, says Dr Sharon McDonald, a reader in computing at the University of Sunderland. "In theory, people can now make better use of what might have previously been 'dead time' - for example, making notes during the daily commute. "Thus productivity apps tie in with the basic notion of increasing productivity by using one's time in a smarter way. " The sector is expected to be worth $58bn (£37bn) globally by 2016, according to app research firm VisionMobile. And research from software company Salesforce.com last year suggested such apps can boost worker productivity by more than 34%. But are they really more hype than help? Exasperation v. addiction. All hail the hashtag: How retailers are drawing you in, one Facebook post at a time. Glenda Campos is bouncing off the wall of the new John Fluevog shoe store.
It’s not a new fitness craze. Rather, it’s an image of her in the funky shop that she posted recently on Instagram, in the process giving the retailer a viral plug. She’s among hundreds of shoppers who have snapped photos and uploaded them (hashtag #vogvault or #fluevog) from a room in the Queen Street West store that has furniture on its side, bolted to a wall. Pictures create the illusion that people are jumping off walls or hanging upside down. “Everybody has been asking me: ‘How did you do it?’”
Welcome to Retail 3.0, in which retailers use social media in a bid to draw young shoppers such as Campos back to bricks-and-mortar outlets. Just a few years ago trendy shops lured consumers with an in-store coffee bar or barber shop. The social-media initiatives range from fitting rooms in Kate Spade stores that provide a backdrop for selfies with “like?” What role do fashion runways play in the Internet age? If you’re a fashion fan, you probably spent a good chunk of the past month online, poring over the hundreds of spring 2016 collections that debuted in the major runway capitals of New York, London, Milan and Paris.
And while dedicated followers were likely able to pinpoint a collection or two that were #wardrobegoals worthy by the time the shows wrapped up last week, the catwalk marches themselves probably started to blur together. (Where did I see that amazing embroidered midi skirt again?) Luxury Fashion Brands Social Media Report. The fashion industry arguably has some of the best visuals to work with when it comes to social media — beautiful clothes, beautiful people, and lots of professionally produced, big-budget photography from ad campaigns and editorial shoots.
Some brands have successfully personified themselves on various platforms (though the death of social media “voices” seems imminent…), but there's still a lot of room for improvement in the luxury space, according to a new report by Brandwatch. The social media monitoring and analytics company analyzed 32 luxury fashion brands for the report, parsing through 721,140 social conversations, looking at five categories: social visibility, general visibility, net sentiment, reach growth, and social engagement and content. "As an industry, [luxury fashion brands] have been relatively more reluctant to adopt social media programs.
Why E-tailers Need Brick-and-Mortar Stores. TORONTO, Canada — The Internet is not the final frontier in retail.
In recent years, major innovations and infrastructural advances in e-commerce have lowered barriers to entry in online fashion, allowing a flood of new competitors to challenge existing e-tailers, limiting their growth potential. In response, an increasing number of online fashion brands and retailers — from Warby Parker to Rent The Runway — are pursuing the opportunity offline, where the overall market is much larger, building a network of brick-and-mortar stores in an effort to fuel growth. According to a recent report released by the US Department of Commerce, total retail sales in the country during the second quarter of 2015 were $1.2 trillion, of which online sales made up only $83.9 billion or about seven percent.
So how can ‘pure play’ e-tailers launch a successful physical store presence? Qasim Mohammad is an analyst at OMERS Ventures, a Canadian venture capital firm. Mobile shopping to be worth as much as the sales in 30,000 stores. Fashion Jobs in London and Fashion News in the UK Fashion jobs, Fashion news and all other possible Fashion information fashion professionals need.
Fashion design jobs in the UK and a Fashion News archive and links to international fashion jobs. Fashion designer, store manager, design assistant, fashion manager, fashion buyer, fashion marketing, stylist, junior stylist, pattern maker, pr executive, product developer and many other fashion jobs in the UK. Fashion news and statistics UK This website offers a complete and comprehensive overview for the UK fashion industry. Burberry Becomes First Fashion Brand to Launch Apple Music Channel.
LONDON, United Kingdom — UK luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.’s music service in the latest example of the fashion and technology industries coming together.
The channel will showcase Burberry’s collaborations with emerging and iconic British talent including Lilla Vargen and Alison Moyet, and feature performances, songs and films alongside regular playlists, the London-based company said Tuesday in a statement. The partnership with Apple is the latest in a series of initiatives by the trenchcoat maker to widen its influence and reinforce its image as a purveyor of cool. Subscribers to Apple Music will be able to follow Burberry and gain access to musical updates and behind-the-scenes stories. Fans will also be able to comment or share the content via messages, Facebook, Twitter and email, Burberry said. Swiss luxury watch industry smart enough to face down challenges. Glogin?mobile=1&URI= Net-a-Porter founder quits in surprise move ahead of takeover. Net-a-Porter founder quits in surprise move ahead of takeover. 20 years of eBay and all I got was a sweetcorn-shaped tea set.
Ebay is my Westfield, my diary, my time-killer, my downfall, and it’s 20 years old today.
I first signed up when I was 16 years old, I had to verify using my dad’s credit card, hence every parcel I receive today still being addressed to Malcolm. High street retailers fight back against online rivals. In 2000, a young marketing executive changed the face of British fashion retailing, founding Asos to sell cheap imitations of celebrities’ outfits. Last week Nick Robertson, the great-grandson of retailer Austin Reed, resigned as chief executive of the business, just as another shake-up of the industry is under way. The UK’s online retail market is large and growing. Its value increased 17 per cent in 2014 to £42bn, according to Euromonitor. But the growth of pure-play digital retailers is under threat as their marketplace becomes increasingly crowded. The big beasts of the UK high street have finally fought their way into the sector, meaning that digital retailing is no longer the preserve of digital businesses.
“The high street has fought back,” says retail analyst John Stevenson, of City stockbroker Peel Hunt. Large retail chains — such as John Lewis and Dixons Carphone — claim that using “bricks and clicks” together creates a better experience for customers. Best Gadgets 2015: Apple Watch Takes Home Gadget Of The Year At The T3 Gadget Awards. The Apple Watch has beaten off the likes of the Samsung Galaxy S6 Edge and DJI Phantom 3 Pro to grab the title of Gadget of the Year at the prestigious T3 Awards 2015.