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Transmedia documentation examples
This blog is moving to a new blogging platform. Please go to www.transmediadigest.com and bookmark it so you have access to the additional features and content we are adding. One of the biggest challenges of transmedia narratives is developing a story structure that fits a linear narrative into a non-linear transmedia framework. Fragmenting a story across multiple platforms won’t work for most members of the audience (Norrington, 2010). When designing the structure of transmedia narratives, it is important to maintain the things that engage audiences in stories – linked strings of cause and effect, characterization and character motivation, and the dense interweaving of micro- and macro-plots (Abbott, 2005, p. 531).
Rather than trying to include a bibliography of citations in the individual posts on this blog, I've decided to list the entire bibliography here. In addition to referencing individual aspects of the blog posts, this bibliography can provide a useful guide to literature relevant to transmedia narratives. Aarseth, E. (2004).
When considering a transmedia extension for musicians, it is important to understand the difference between extension and repurposing. Of all the artistic expressions, music is the easiest to toss onto another platform without much thought or intent, often as the background score to unrelated content. While this may garner hefty profits, it does nothing to expand on the music itself. Transmedia allows for musicians to take their music and bring it to life in new forms. They can do this by capitalizing on the benefits of individual platforms, such as the long-form storytelling of television or the immersive quality of video games, that are not available on traditional audio formats.
Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees. Furthermore, when Kellogg wrote the textbook on marketing integration years ago, I know that what they describe in their scenario planning was not what marketers are attempting to pass off as an integrated marketing plan. Today, ' Integrated Marketing' is defined as a multi-channel plan using the same message across all channels.
So, since I continue to be an open-source kinda guy where Alternate Reality Games are concerned, here are (apparently) the simple steps to building an ARG, to save everyone the trouble of re-inventing the wheel every time:
In a shameless gaming of social media I’m going to start with my key graphic. If you read nothing else, this is what you need to know: Figure 1: Hierarchy of Consumer Social Needs Figure 1 presents my Hierarchy of Consumer Social Needs.