Foursquare. Mobiletrends. GenY. Ice Age 3: Dawn of the Dinosaurs. Mobile has established itself as a powerful and versatile vehicle for creating an instant, personal connection with consumers.
In APAC, there have been rapid advances in the ways in which advertisers can utilise mobile as a marketing tool. Brands are now starting to reach out in novel and arresting ways, engaging the ever more savvy user via a multitude of channels, including a variety of SMS calls-to-action, MMS, audio and video clips, image banners and web links, and ring-back tones. More Than Half of Mobile Internet Time Is Spent on Social Networks [STATS] A recent study by Ground Truth, a mobile measurement firm, revealed that approximately 60% of the time spent on the mobile Internet is spent on social networking sites and apps.
![More Than Half of Mobile Internet Time Is Spent on Social Networks [STATS]](http://cdn.pearltrees.com/s/pic/th/mobile-internet-networks-2994913)
Users spent only about 14% of mobile Internet time on portals, the second most popular category. “The disparity of time spent between social networking and the next category, portals, which account for 59.83 and 13.65 percent of time spent respectively, is a vivid illustration of the impact social networking has on Mobile Internet traffic in a given week," observed Vice President of Marketing Evan Neufeld. The data was gathered over a one-week period, March 28 to April 4, from 3.05 million mobile phone users in the U.S. Mobile marketing in rural areas - DigitalMedia.