76% Of Businesses Do Not Understand What PR Is. The owner of pr2go, the online PR business has criticised practitioners for failing to communicate what the discipline entailed after discovering that 76 per cent of businesses didn't understand what public relations was.
James Hobday, CEO of pr2go, said that the statistics had come to light as part of ongoing marketing activity for the business. The online service stripped back the PR discipline to its most basic form, offering businesses and agencies the opportunity to access affordable PR. The service, which sees a team of journalists with experience across a broad range of sectors prepare press information and distribute it on behalf of our clients for a flat fee, has proved a big success, both with businesses wanting localised PR but also with marketing agencies wanting to add value and offer the service to their clients. “To date, 76 per cent of people we've spoken to have not understood what PR is. Bookmark. Twitter Falls Flat for 78% of Gen Y. By MarketingCharts staff The results show that while both online and mobile social networking are extraordinarily popular, micro-blogging has yet to catch on in any big way with this generation.
The study did not offer any reasons why Twitter holds less appeal for younger consumers, but PMN suggests that the void in use among this age group presents potential marketing opportunities. “Twitter dominates the news, but clearly we’re only touching the surface of its potential as a marketing vehicle,” said Michael Della Penna, PMN’s co-founder and executive chairman. “This is a classic ‘glass half full’ scenario for Twitter because it’s clear that Gen Y has an appetite for social networking, but still hasn’t fully embraced micro-blogging. There is a tremendous opportunity now for marketers to develop strategies to get this important group active on Twitter too.” SocNet and Mobile Applications Popular Mobile social networking also appears to be gaining steam with Generation Y.
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