Addy_dren.
Crisis. Casestudy. Campaign. JetBlue: An America's Hottest Brands Case Study. Pizzeria lands social media stint at Sundance. Study Reveals: 13 Best Practices Of Social Media Implemented By The Top 200 US Charities « Jeffbullas’s Blog. I have noticed in both observing and working with non profits that their uptake and utilization of social media is creative, innovative and extensive and when I came upon this study by the University of Massachusetts Dartmouth Center for Marketing Research who had recently completed (June 2009) one of the first statistically significant studies on the usage of social media by United States charities that my anecdotal suspicions were supported by empirical evidence.
The new study compares organizational adoption of social media in 2007 and 2008 by the 200 largest charities in the United States as compiled annually by Forbes Magazine. For complete details on Forbes Magazine’s list of the largest charities, please visit their website at Forbes.com. They are some of the best-known charities in the country including the Salvation Army, American Red Cross, Catholic Charities USA, Habitat for Humanity International and Easter Seals.
Conclusion. Facebook: No. 1 Globally. The social network site has vaulted over rival MySpace in worldwide audience growth, thanks to tools that translate content into many languages When Facebook CEO Mark Zuckerberg wants to illustrate the impact of his social network, he tells a story about several young religious militants from Lebanon who changed their view of Western culture through Facebook friendships. The subtext to the tale is that free expression of ideas, enabled by the Web, bridges deep cultural divides. But we knew that: It's one of the central concepts behind the Olympics, after all. What we didn't know is that Facebook is in Lebanon. In fact, Facebook is quickly expanding in many regions.