Styleguide. Six Social Media Trends for 2010. By David Armano | 9:54 AM November 2, 2009 In 2009 we saw exponential growth of social media.
According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that’s my guess. Memo Pad: Ad Pages Go Up and Down. DON’T BREAK OUT THE BUBBLY JUST YET: Fashion magazines are still in recovery mode, but things are looking up: most titles posted an increase in ad pages during the first half of 2010 — that is, compared with the dregs of 2009 and the numbers are still far off the good ole days of 2008.
According to figures published by Media Industry Newsletter, the biggest winner in the first half was People StyleWatch, the mass market shopping title from Time Inc., where ad pages rose 60 percent to 398 pages (but this is still a fraction of the pages of larger titles like Vogue, InStyle and Elle). Marie Claire also posted a strong first half, up almost 22 percent to 584 pages; Harper’s Bazaar was up 17 percent to 755 pages, and Cosmopolitan and InStyle were both up about 10 percent, to 702 pages and 1,103 pages, respectively. Meanwhile, Vogue was up almost 8 percent to 987 pages and Allure posted a 7 percent rise during the first half, to 536 pages. Twitter User Statistics REVEALED.