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Six Social Media Trends for 2010 - The Conversation - Harvard Bu

Six Social Media Trends for 2010 - The Conversation - Harvard Bu
by David Armano | 9:54 AM November 2, 2009 In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive — at least, that’s my guess. 1. 2. 4. 5. 6. These are a few emerging trends that come to my mind — I’m interested to hear what you think as well, so please weigh in with your own thoughts. David Armano is a Senior Vice President at Edelman Digital, the interactive arm of global communications firm Edelman.

http://blogs.hbr.org/2009/11/six-social-media-trends/

Social Network Ad Spending to Fall eMarketer projects US social network ad spending will fall in 2009. Problems at MySpace are the main reason for the revision. As a result of the expected shortfall at MySpace, eMarketer now forecasts that total US social network ad spending will fall 3% to $1.14 billion in 2009, from $1.18 billion in 2008. This is a significant turnaround from previous years. Spending grew an estimated 33% in 2008 and 129% in 2007. B2B Blog Content To Drive Traffic and Boost SEO We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, you hit a wall where you don’t know what to write about. Sometimes that happens after just a few posts, or it may happen after a few months, but at some point in the early life of a blog, you will wonder what to write about. And business blogs are saddled with the additional responsibility of needing to drive traffic and enhancing the search results of your site. So we offer the following list of ideas for blog content for your B2B blog:

Social Media 201: Blogging and Social Networking for Social Change « Foglio’s Field Notes Here are the slides from a presentation I gave recently on how activists can use social media tools for organizing and advocacy, including case studies on PowerVote.org and TheUpTake.org. I gave this talk at the Western Organizers Summit in Seattle Nov. 17, 2008, sponsored by Democracy in Action and the New Organizing Institute. It leaves a little to be desired without any audio.

6 Steps to Find your B2B Audience on Twitter We all know Twitter is a great tool for connecting and sharing information. But using it to find the right audience for your business can be a bit difficult, especially in the B2B environment. So how do you go about finding this elusive crowd? Social Media in Learning examples Here are over 100 ways that different social technologies (and tools) are being used by learning professionals worldwide - compiled from the comments of those who have contributed their Top Tools for Learning in 2009 . " Blogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophizing, and much more" Janice Petosky, Instructional designer,West Chester, Pennsylvania " Writing a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences." Jerome Martin, B ook publisher, photographer and a musician from Canada. Blogging is my chief way of making sense of things"

10 Reasons NOT to Ban Social Media in Your Organization Jane Hart is spearheading an effort to collect information on why you should NOT ban social media in your organization. Below, my rebuttals to the reasons most commonly given by organizations to keep social media out. Social media is a fad. The 12 Types Of "Social Media Experts" - Which One Are You? March 22, 2010 | 48 Comments There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not. The easier way out (which I myself have taken on occasion) is to excuse yourself from the entire debate by saying that no one is REALLY an expert and we are all just people who use these tools and try our best.

Embracing the "Social" in Social Media Much of my work over the past few months has been focused on helping several organizations get up and running with social media. Last week I was doing a debrief with one of my clients on how we'd used Facebook and Twitter to support an event and how the results weren't as successful as they'd hoped. There were multiple reasons for this, unconnected to the the technology, but one issue really stood out. Their engagement with social media continues to emphasize the "media" aspect, with much less attention paid to the "social." And that's where they're missing the boat.

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