SM. Boeing. INFOGRAPHIC - #SocialMedia Demographics: Who's Using Which Sites, by #Flowtown. RP_ Social Media Marketing Report 2010_How Marketers Are Using Social Media To Grow_Michael Stelzner.pdf uploaded by @GiancarloGC (Giancarlo Colombo) Yahoo’s Social Media Science Experiments. This post is part of Mashable’s Internet Week New York Channel, which is presented by HP. Check out HP’s IWNY blog for additional coverage.
Duncan Watts is a scientist — a social media scientist, to be specific. Watts, the director of Yahoo's Human Social Dynamics Group, gave a presentation at the Mashable Media Summit this morning where he talked about the academic and scientific approach to researching social networks and social communications. In this video, Watts shows examples of some of the social science experiments that Yahoo has undertaken over the last decade. The presentation is a really interesting look at much of the actual research, development and science that goes into monitoring social networks, with the goal of having a better understanding about how these systems work so that those tools and networks can be improved.
What do you think about the scientific element of social media? Let us know in the comments! [img src: Hyku] Policies for Staff use of Social Media and Social Networks | eLearning Blog Dont Waste Your Time. Does your employer / Institution have a policy for the accepted use, by staff, for how they can use Social Media (Twitter, Facebook, SlideShare, YouTube, WordPress, etc)? Is it limited to how you can use it for work, or in work, or does it cover your usage outside of work and how you talk/post about what you do at work? Are you allowed to use images/logo of your employer/Institution in your work? Here a are a few I found; DePaul University – Social Media Guidelines: Social Media Working Group. In the corporate world it seems they are quicker to sort this out. This list, produced by Michael Willits, is also a good place to start.
One thing I have found during my search for examples is that, as we all know, the world of Social Media and Social Networks are constantly changing, so any ‘policy’ needs constant attention and updates and, in actual fact, should be thought of as a working document rather than a set-in-stone policy. Post Updates: Social Media Checklist (June 2010) Deloitte: The Future of Recruiting Is Social Media. Recruiting doesn’t have to be relegated to job fairs and visits to college campuses. Deloitte is taking a multifaceted digital approach to recruiting by using a blend of social networking resources and multimedia elements.
A versatile introduction to their company is available at the click of a button. The program integrates several interactive social media outlets including a micro-site, a Twitter feed, a Facebook page and LinkedIn group, and a YouTube channel. The recruiting micro-site offers visitors an in-depth look into the lives of Deloitte’s Gen Y workers, by showcasing a series of profiles and short films about working in the company’s different practice areas. The site also highlights the personal and professional pursuits of its youngest workers such as hobbies, community activities, favorite music, and TV shows. The “Your Future at Deloitte (U.S.)” Facebook page, displays up-to-date information on initiatives and developments in progress at the company.
Social Media in Business: Fortune 100 Statistics | iStrategy 2010. Event Marketing With Social Media. Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event. The trick is to know which social media tools to use and when to use them. This article contains 12 useful social media tips designed to help your events shine.
Before Your Event The first step is to make people aware of your event, to mark it on their calendar, and to register. Here’s the game plan: #1: Market Your Event Through Twitter There are many ways in which you can use Twitter to raise awareness. To encourage people to tweet out your hashtag and spread the word, sweeten the deal with a free pass, door prize or other giveaway for one lucky hashtag-er. Mix up your event tweets by varying the message. Mix up your event tweets by varying the message. #2: Market Your Event Through Facebook During Your Event. INFOGRAPHIC (PDF DWLD) - #SocialMedia Involvement The way in which the world adopts social technologies differently. All available sizes | the biggest shift. How are Mobile Phones Changing Social Media? This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas!
And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck! PAPER (PDF DWLD, 4pgs) The Advance of #SocialMedia , by Barry Sampson - 9 Things to do Before Entering Social Media. You’re going to give this social media thing a solid chance. You’ve heard that social media delivers leads, connects you with customers and you’re confident that you can avoid falling victim to the many social media myths.
All that’s left to do is create the accounts hop in. Wait! Not so fast. Before you enter in the world of social media, make sure you’re presenting your best possible face. Getting things in order before you take your first public steps will help customers trust your interactions and get things start on the right foot. Here are 9 things to do BEFORE you enter social media. Create a rulebook: Before you step onto that field, memorize your plays. Assign responsibility: Make it known who is going to be responsible for social media BEFORE everyone stands around looking at each other. Who will be responsible for creating the content, pushing it, talking to people, responding to questions, etc? Unless social media is someone’s responsibility, it’s no one’s responsibility.
7 lessons how to use social media in an event with social media beginners. Social Media, the Lone Wolf in this economy | Lone Wolf Magazine. 5 Easy Steps to a Winning Social Media Plan. So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks. #1: Find Your Target Audience.
The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are. What unique aspect of your product or service attracts your target population? Are you a veteran business coach who works with small entrepreneurs? You’ll need to determine what your readers want to know from you, what their likes and dislikes are and where they congregate. You’ll also need to find the right tone.
Become a reporter/editor. REPORT (PDF DWLD, 14pgs) Analysis of #SocialMedia Policies: Lessons and Best Practices - 90+ Essential Social Media Resources. Now you've gone and done it. You've come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace. INFOGRAPHIC (JPEG DWLD) Conversations in #SocialMedia V2.0 inspired by Brian Solis - (German release) 10 Ways to Cut Through the Social Media Noise and Be Heard. Once you find time for social media and move from social chatter to using social media for a purpose, you’ll see firsthand how difficult it can be to get noticed. You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you’ll be battling against every other person who has the same intention or is just there for a fun time. How do you cut through all the social media noise and get people to notice what you have to say?
Fact is, it’s not always easy. To help you, here are 10 ways to make your message more likely to get noticed … #1: Simplify Your Message If your message is complex, don't expect it to spread. Your first job is to edit your message down to the bare essentials. This doesn’t necessarily mean you should be super-brief, but it does mean that you can crystallize your ideas and make sure you’re very clear on what the recipient should understand, take away and do.
Develop a hook. Test your message to make sure it’s understood. . #5: Get Help. The growing importance of social media « L&T blog: About learning, training and technology at ITC-ILO. The 14 Annoying Marketers To Avoid In Social Media at BizSugar blog. Social media is a scary place. There are so many things lurking to make marketing on social media difficult for a small business owner. It’s hard to decide which tools to use, which strategies will be the most effective, and which sites will offer you the biggest return for your investment. But the scariest thing of all has nothing to do with any of that. What makes social media so frightening are the marketers who live there. Because they can be, well, annoying. Incredibly, incredibly annoying. To help you navigate the waters a bit better, here are fourteen types of marketers to avoid. 1. This guy is everywhere. Avoid for his likelihood of giving you an STD – a Social(media) Transmitted Disease. 2.
He views the informal tone and friendliness of social media as an excuse to leave proper spelling and punctuation at the log in page. Avoid for turning social media messages into undecipherable jigsaw puzzles. 3. This guy puts the “me” in social media. Avoid for his lack of social skills. 4. 5. INFOGRAPHIC - #SocialMedia Demographics: Who's Using Which Sites? Altimeter Report: Social Marketing Analytics.