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5 Easy Steps to a Winning Social Media Plan

5 Easy Steps to a Winning Social Media Plan
So you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too. But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan? This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. #1: Find Your Target Audience. The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are. What unique aspect of your product or service attracts your target population? Are you a veteran business coach who works with small entrepreneurs? You’ll need to determine what your readers want to know from you, what their likes and dislikes are and where they congregate. You’ll also need to find the right tone. Write out a basic profile for your most common type of client or customer. #2: Solve Readers’ Most Important Problems. Mind-mapping Whew! Related:  Digital Marketing

How to Make Twitter More Useful for Your Business | Social Media If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. TweetDeck, Twitpic and Tweetie are all examples of Twitter apps. What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It’s called OneForty.com, the Twitter equivalent of the Apple App Store. Twitter Still Rocks for Businesses Before I jump in to tell you about all the benefits of OneForty, I want to point out that in recent months two reports have surfaced that show Twitter being the #1 choice of all social sites for professionals. In a recent Burson-Marsteller study, 65 of the largest 100 international companies have active accounts on Twitter (the second being 54 on Facebook). The Ultimate Resource If you find yourself gravitating toward Twitter as a business tool, OneForty is a site you don’t want to miss. The “Tweet This!” What’s Hot Essentials Toolkits

Why Blog? The Benefits of Blogging for Business and Marketing I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. "It's for a friend," she said. Sure it was. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. So I'm doing it now. For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. First, if you don't know what a business blog is, this post, "What Is Business Blogging? On the same page? 1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have. So, how can you drive any traffic? Think about how many pages there are on your website. Well, blogging helps solve both of those problems. Blogging also helps you get discovered via social media. So, the first benefit of blogging?

Summer Reading: The Best of TheCR We’ve written a lot about community management over the past year – and interviewed a lot of amazing community managers – and as often happens with blogs the content gets buried in favor of what’s new and hot so we thought we would resurrect those posts that our readers have found most valuable and interesting. It makes for some good summer reading, especially to share for those of you helping to educate the rest of your organizations about what ‘community management’ means. We’ve seen some wonderful riffs of our posts and have been gratified to see others using our Community Maturity Model to shape their own thoughts, presentations, organizational gap analysis, and strategy documents. Thank you to all of you who have found our content and then taken it and added to it – for us, it is a measurement of our success when we can inspire conversation, and more importantly, action. What have we missed?

90+ Essential Social Media Resources Now you've gone and done it. You've come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace. Inbound Marketing: Social media strategy planning tool “Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.” – John Kotter, professor, Harvard Business School Are you a true marketing leader? Does your marketing department have a well thought-out strategy with clear marching orders? Hopefully that question is a gimme, but here’s a harder one… Have you set the strategy for your social media marketing? Developing an effective and methodical social marketing strategy was the most frustrating challenge to social marketing effectiveness, according to the Marketing Sherpa 2011 Social Marketing Benchmark Report. And for good reason. Social media has democratized the means of communication. Social media strategy planning tool Of course, that doesn’t mean that creating an effective social media strategy is impossible. click to enlarge Related Resources:

3 Steps to Ethical Social Media Marketing | Social Media Examine Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it’s credible. Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman’s 2010 Trust Barometer study. That’s an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing. This article will provide three simple steps you can take to ethically market with social media. What’s The Problem Some marketers have cited this decline in credibility as a result of “friends” becoming defined more loosely because of social media. It’s become a common tactic for marketers to send influential social media types free products, hoping they endorse the brand/product on Facebook, Twitter, blogs, and anywhere else online. The Solution On blogs, disclosure is easy. #1: Demand Disclosure

Case studies showing how early adopters benefit from new social media platforms As many of the savvier global brands have found, being an early adopter of a new social media site can be an unprecedented opportunity for branding, visibility and platform building. In fact, doing so is a key strategy for staying relevant in an ever-changing business and marketing environment. In essence, being early means getting to be a real leader, determining just how companies will use that new space; it also means getting to connect directly with key influencers before the platform gets too crowded with competitors. But with that leap of faith comes real risk, and there's always the chance you could fail at a very public level. For a glimpse of how to do it right, we've drawn from this excellent Brandpolis report on the future of social media to compile a few inspiring case studies. How Honda uses Pinterest When Pinterest first launched, few businesses knew what to make of it. It was a brilliant pivot, and one that would shape the future of marketing on Pinterest. Key Takeways

10 Fresh Tips for Community Managers **This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Most community managers are well-versed in the basics of social media engagement. We all know how to deal with trolls and how to create conversations. Community managers, feel free to chime in with your own best practices, oddball stories and lessons learned and words of wisdom for the newer folks in your ranks. 1. Community managers have to have the unflappable calm so often seen in the mothers of multiple young children. 2. So often, we jump in too quickly when a conversation we've started might actually need to simmer for a few hours without our intervention. 3. You're here to serve and support, not sell. 4. An online community manager is so much a human extension of a URL that any clash between personality and brand image is not only a challenge — it's an insurmountable obstacle. 5. 6. 7. 8. 9. Community isn't a game of numbers. 10.

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