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Facebook Twitter Over the years the staff at FutureNow and its partners have created guides to help you improve the return you receive from your marketing efforts.

These whitepapers cover topics ranging from simple how-to’s and tips to in-depth analysis of interactive marketing trends and techniques. We are constantly adding new whitepapers so check back often The LEADing Edge: Increasing Qualified Leads OnlineCurrent research indicates decision-makers turn to a lead-generation site as a source of information 51 percent of the time; this is over twice as often as they turn to television, radio, magazines and newspapers for the same information.

This whitepaper will provide with a leading edge and provide you with an overview of why careful attention to this piece of the marketing-sales mix can make a huge difference. Grabbing Market Share: Marketing in a RecessionRecession is an opportunity to gain market share. A/B Testing: Too Little too Early? Test Your Site. Multi-Screen Resources Skip to content Make Your Website Work Across Multiple Devices Build a website that showcases your business on every screen from smartphones and tablets to computers and TVs.

Test Your Site

Your customers expect a great browsing experience regardless of what device they use. Whitepaper Building websites for the multi-screen consumer Learn about the most typical structures for multi-screen websites, with tips on how to create a great user experience and avoid some of the more common mistakes. Learn more. Case Study American Cancer Society mobilizes 7,000 web pages in one quarter The Society increased mobile visits by 250% and trippled mobile donations with a smart content strategy and deep understanding of visitor needs. Read more. Case Study Baines & Ernst’s new site increase mobile conversions Baines & Ernst launched a Responsively Designed Site. Read more. Case Study Beyond the Rack’s mobile conversion rate doubles Read more.

Case Study Plusnet sees traffic grow 2x and sales 10x Read more. Webmaster Tools - Rich Snippets Testing Tool. We We Calculator – measure your copy for customer focus. - Low Cost Usability Testing. 10 minutes to testing 2007-01.qxp. Accurate Word counter, word count, character counter, character count, typing speed, WPM, letter count, change case. Tools I Use » Jackson Lo.

I have compiled the best resources that I’ve come across while working as an SEO Consultant.

Tools I Use » Jackson Lo

Hopefully you will find some of these tools helpful in your SEO projects. Ranking Factors These two studies are a must read for anyone wanting to learn search engine optimization. SEO Ranking Factors by SEOmozLocal SEO Ranking Factors by David Mihm Recommended SEO Tools Crawl Tools Screaming Frog SEO Spider - better than XENU; provides more data about each page after each crawl. Link Building Analysis Tools Open Site Explorer - look at your own link profile or dive deep and analyze your competitors. Recommended Local SEO Tools Whitespark Local Citation Finder - analyzes and pulls citation data for any given local search term or phone number.

Suggested Podcasts Internet Marketing Podcasts - podcast by Site Visibility. YourTube Channels Worth Subscribing To Suggested SEO Blogs to Read coming soon… Favourite WordPress Plugins for SEO Recommended Hosting Landing Page Optimization Anne Holland’s Which Test Won?