The Marion Institute is dedicated to identifying + promoting programs that seek to enhance life for the Earth + its inhabitants. Gunter Pauli : “Il ne faut pas polluer moins, il faut arrêter de polluer” “Aujourd’hui, on donne des prix environnementaux aux hommes d’affaires qui annoncent qu’ils vont polluer un peu moins.
Mais il ne faut pas polluer un peu moins : il faut arrêter de polluer.” C’est sur cette base, qui pourrait paraître totalement provocatrice, que Gunter Pauli a planté le décor de son impressionnante intervention (voir la vidéo). Gunter Pauli est un industriel belge qui, dans les années 90, a lancé une société fabricant des produits biologiques pour la lessive et la vaisselle, Ecover. ZERI. On April 6, 1994 Gunter Pauli arrived in Tokyo at the invitation of Heitor Gurgulino de Souza, then Rector of the United Nations University who with the support of the Japanese Government decided to create a think tank which was to imagine a competitive business model in a world guided by the Kyoto Protocol.
Twenty years later, the philosophy of zero emissions, where waste is converted to revenues, and unused yet widely available resources are cascading into a chain of value generation, can look back at nearly 200 implemented projects, the generation of €4 billion in investments and an impact as a concept that created to an estimated 3 million jobs.
The most widely copied project is the farming of mushrooms on coffee (+1,000), the most advanced is the biorefinery with the inauguration of the first and second phase in Porto Torres, Italy in a few months. After all, whatever we pioneer, we need to inspire the next generation, pioneering beyond what we could ever imagine. THE CLUB OF ROME (www.clubofrome.org) Jason Schwartz interviews Paolo Lugari of gaviotas and Gunter Pauli of ZERI.